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2 days ago

Job Summary

The Head of Video on Demand (VoD) Services will be responsible for overseeing the development, launch, and ongoing management of our new VoD streaming service. This role demands a visionary leader with a strong background in content strategy, digital product management, and team leadership to drive the success of mCini in a highly competitive market.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Job Purpose:

Your primary responsibility is to achieve the Year-on-year profitability target of the VoD service.

Key Responsibilities:

Strategic Planning and Execution:

  • Develop and implement a comprehensive strategy for the mCini VoD platform.
  • Achieve key performance indicators (KPIs) to ensure the growth and success of the service.
  • Lead market research to identify trends, customer needs, and opportunities for innovation.

Content Strategy and Acquisition:

  • Oversee the content acquisition strategy, including negotiations with content providers and partnerships.
  • Ensure a diverse and high-quality content library that meets the needs and preferences of the target audience.
  • Manage content licensing agreements and maintain strong relationships with content creators and distributors.

Product Development and Management:

  • Lead the development and continuous improvement of the mCini platform, ensuring a user-friendly and engaging experience.
  • Collaborate with technology and UX/UI teams to enhance platform functionality and performance.
  • Monitor and analyze user engagement metrics to inform product enhancements.

Team Leadership and Development:

  • Build and manage a high-performing team, including content curators, product managers, and marketing specialists.
  • Provide clear direction, mentorship, and support to team members.
  • Foster a collaborative and innovative work environment.

Marketing and Growth:

  • Develop and execute marketing strategies to drive user acquisition, engagement, and retention.
  • Collaborate with the marketing team to create effective campaigns and promotions.
  • Analyze market trends and customer feedback to optimize marketing efforts.

Financial Management:

  • Responsible for the Profit and Loss of the Business Unit.
  • Prepare and manage budgets, ensuring alignment with strategic goals.
  • Monitor financial performance and implement strategies to achieve revenue targets.

Compliance and Risk Management:

  • Ensure compliance with all relevant regulations and industry standards.
  • Identify and mitigate risks associated with content and platform management.


  • Bachelor’s degree in Business, Marketing, Media, or a related field; MBA preferred.
  • Proven experience (5+ years) in digital media, content strategy, and product management, particularly in VoD or streaming services.
  • Strong leadership skills with a track record of managing cross-functional teams.
  • Excellent negotiation and relationship-building skills.
  • Deep understanding of the digital content landscape and emerging trends.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.

Desired Skills:

  • Experience with content licensing and rights management.
  • Knowledge of current digital marketing strategies and tools.
  • Familiarity with data analytics and performance metrics.
  • Passion for media and entertainment.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive

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