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Growth Marketing Specialist

NationaLease

Marketing & Communications

Healthcare GHS Confidential
1 month ago

Job Summary

As the Growth Marketing Specialist, you’ll have the opportunity to showcase your passion for crafting and owning a comprehensive marketing strategy. At the forefront of our efforts, you’ll be shaping how we connect with our audience and reinforce Mentra's position as a key player in the neurodiversity employment space. Your initiative, creativity, and ability to drive marketing initiatives from conception to execution will be crucial in this role.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities:

  • We’re trusting you with:
  • Marketing Strategy: Plan and experiment with marketing campaigns to highlight the unique value proposition of Mentra to acquire users (job seekers and employers)
  • Marketing Analytics: Analyze web traffic and user engagement data (leveraging tools like Google Analytics, HubSpot, and FullStory) to tailor marketing strategies for the neurodivergent community.
  • SEM: Develop, manage, and optimize ad campaigns for conversion, targeting employers and neurodivergent talent in the tech sector.
  • SEO Strategy: Implement SEO tactics focused on topics relevant to neurodiversity in the tech industry to improve organic search visibility and optimize for conversion.
  • Content Optimization: Optimize and A/B test design and copy for both marketing and transactional user content. 
  • Social Media: Oversee Mentra’s presence on social media platforms like TikTok, LinkedIn, Instagram, and Facebook. Explore creative channels like Reddit and Discord to engage with key demographics within the neurodivergent population.
  • Content Creation: Produce content on neurodiversity in the tech workplace for job seekers and employers, utilizing insights from internal teams, client testimonials, and market research, leveraging AI / automation tools (e.g., Jasper) where possible to improve output. 
  • Content and Design Coordination: Work with the design team to create compelling graphic and motion content that resonates with our target audience, ensuring consistent brand messaging.
  • What else you’ll handle: 
  • Brand Development:  Guide the early-stage brand development process, shaping our startup's image and messaging to stand out in a competitive landscape.
  • PR Management Strategy: Leverage media opportunities like podcasts and news outlets to raise awareness about Mentra's mission.
  • Partnerships and Events Management: Establish relationships and collaborate on events with organizations that align with Mentra's goal of supporting neurodivergent talent in tech.


Qualifications:

  • What you bring to the table:
  • Ability to plan and to execute marketing strategies independently to attract enterprise companies and tech talent in target cities.
  • Creativity in developing marketing strategies that uniquely position Mentra in the tech industry.
  • Proficiency in utilizing data analysis tools (e.g., Google Analytics, Google Tag Manager) to refine marketing approaches specific to our audience.
  • You’ll stand out if you have:
  • Experience in marketing within the tech sector, particularly in areas related to neurodiversity.
  • Familiarity with website optimization for accessibility and user engagement.
  • Background in PR management and partnership development within the tech and neurodiversity spaces

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