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2 weeks ago

Job Summary

As a Marketing Officer in the travel and tour industry, your primary responsibility is to develop and execute marketing strategies to promote travel packages, tours, and services offered by the company. You will play a crucial role in attracting customers, enhancing brand visibility, and increasing sales.

  • Minimum Qualification: HND
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Key Responsibilities:

  • Marketing Strategy Development: Collaborate with the marketing team to develop

comprehensive marketing strategies aligned with company objectives, target audience, and market trends.

  • Customer Relationship Management: Implement strategies to nurture customer relationships, encourage repeat business, and generate positive reviews and referrals.
  • Event Coordination: Organize promotional events, trade shows, and exhibitions to showcase the company's offerings and attract potential customers.
  • Performance Analysis: Track and analyze the performance of marketing campaigns using key metrics and analytics tools. Use data-driven insights to make informed decisions and optimize future marketing efforts.

Qualifications and Skills:

  • Bachelors degree in Marketing, HND, or a related field.
  • Proven experience in marketing, preferably in the travel and tour industry.
  • Strong understanding of digital marketing techniques and platforms.
  • Fluent in English and Local language
  • Literate in MS Office and typing speed.
  • Ability to work under pressure and adapt to changing priorities.
  • Excellent written and verbal communication skills.
  • Analytical mindset with proficiency in data analysis and reporting.
  • Strong organizational and time management skills.
  • Ability to work independently as well as part of a team.
  • Passion for travel and a good understanding of different destinations and cultures.

NB: No hidden health conditions

Employment Type: Full Time

Salary Range: GHC 1400.00 – GHC 2000.00 gross gross 

Location: East Legon, Accra.

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