Email Marketing Automation Specialist

Key Responsibilities:

1. Outbound Email Campaigns:

   • Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.

   • Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.

   • Ensure campaigns resonate with the target audience, generating high-quality leads.

2. Email Strategy Development:

   • Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.

3. List Segmentation and Targeting:

   • Segment email lists for highly targeted and personalized messages, improving engagement and response rates.

   • Utilize dynamic content and personalization techniques.

4. A/B Testing:

   • Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.

   • Incorporate A/B testing and data-driven insights to continuously improve email performance.

5. Collaborative Content Creation:

   • Work closely with the team to develop compelling email content that captures the interest of potential leads.

   • Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.

6. Marketing Automation:

   • Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.

   • Prior experience with marketing automation platforms (e.g., Klaviyo, HubSpot).

7. Analytics and Reporting:

   • Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.

   • Familiarity with A/B testing methodologies and data analysis.

8. Industry Knowledge:

   • Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.

   • Knowledge of SEO and content marketing principles.

Qualifications:

• Email Marketing Experience:

  • Proven track record in B2B email marketing, including cold outbound campaigns.

  • Prior experience as a Klaviyo Email Marketing Specialist or similar role.

• Ability to Manage Multiple Campaigns:

  • Manage multiple cold outbound email campaigns simultaneously.

  • Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.

• Proficiency in Email Tools:

  • Strong familiarity with email marketing and automation tools.

  • Proficient in Klaviyo and the ability to quickly learn new software.

  • Knowledge in email design and HTML coding.

• Technical Skills:

  • Proficient in design software, such as Figma.

  • Knowledge of HTML and CSS for email marketing is a plus.

• Data-Driven Approach:

  • Ability to analyze email marketing metrics and translate data into actionable strategies.

  • Strong analytical and critical thinking skills.

• Communication:

  • Exceptional written and verbal communication skills.

  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.

• Attention to Detail:

  • Strong focus on quality, accuracy, and detail.

  • Keen attention to detail and ability to deliver high-quality work within given deadlines.

• Teamwork:

  • Capability to work effectively both independently and as part of a team.