New
1 week ago
Job Summary
As our Content Strategist, you’ll be responsible for helping to develop and implement strategies that resonate with our target audience while also supporting our broader marketing objectives. We want a creative thinker with a proven ability to write engaging and persuasive content. In this role, you’ll collaborate closely with the marketing team to create content that increases awareness, drives engagement, and generates leads.
- Minimum Qualification:Degree
- Experience Level:Mid level
- Experience Length:3 years
Job Description/Requirements
Responsibilities:
- Produce high-quality, long-form and short-term content across various channels, including blog posts, eBooks, market guides, case studies, social media posts and more.
- Research and analyze market trends, competitor activity, and customer behavior to inform our content strategy and identify content gaps.
- Collaborate with internal stakeholders to identify content opportunities and support the execution of cross-functional marketing campaigns.
- Develop and execute content strategies that help us tell us compelling stories and support our efforts to drive impact on our OKRs.
- Use data and analytics to measure the effectiveness of content and make data-driven decisions to optimize content performance
Requirements:
- 3-5 years of content experience in content marketing for B2B SaaS products
- 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
- Experience with WordPress, Google Analytics, and SEMRush is a big plus
What we're looking for
- Exceptional writing and editing skills, with an ability to produce high-quality content across a wide range of formats
- Strong project management abilities with demonstrated success in hitting deadlines when working with cross-functional teams and external freelancers
- Effective collaborator with the proven ability to work successfully with other teams and build relationships with key stakeholders
- Proven track record of developing and executing content strategies that drive engagement and conversions
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