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Chief Copywriter, Paid Media

Publishing.com

Marketing & Communications

IT & Telecoms GHS Confidential
1 month ago

Job Summary

You will manage and steer the copywriting of the entire paid media funnel, from engaging video scripts to head-turning hooks, bold body copy, enticing landing pages, and all other elements of digital advertising campaigns. You will play a crucial part in helping our creative team produce engaging, compliant ads that convert.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 7 years

Job Description/Requirements

Responsibilities

  • Guide, train, and upskill a team of writers to produce best-in-industry ads compliantly.
  • Develop elite copywriting best practices, guidelines, templates, documents, and training to increase conversion.
  • Write, edit, and optimize copy for best-in-industry video ad scripts (YouTube, Facebook, TikTok)
  • Write, edit, and optimize copy for image-based and text-based ad campaigns.
  • Edit and improve other writers’ ad copy with deep attention to detail and thoughtful feedback
  • Develop, supervise, and optimize company copywriting processes, systems, and output.
  • Review, revise, and refresh existing ads into better-converting, more compliant messaging.
  • Stay current with the latest conversion techniques, copywriting tools, AI strategies, and other elements of competitive advantage.
  • Help develop, manage, and optimize the writing process from concept to completion.
  • Work collaboratively with the Creative Director + Writer Team to produce new ad ideas and ongoing variations.
  • Work collaboratively with the Marketing Director to produce copy for landing pages and critical touchpoints of the customer journey.


Expected Outcomes

  • Enhance and unify the copywriting “voice” across all channels 
  • Increase in the number of new ads and ongoing variations written
  • Increase in quality, clarity, and consistency of messaging across ads
  • Increase in key performance metrics of ads (CTR, CPA)
  • Minimize the number of ad takedowns for compliance-related issues


Requirements

  • 7+ years of experience in direct-response writing, editing, and/or supervising writers.
  • Deep understanding of conversion-focused copywriting techniques, sales strategies, and time-tested formulas.
  • Deep understanding of direct-response messaging for varying audiences, spokespersons, and platforms.
  • Basic understanding of YouTube/Facebook/Google ad compliance regulations.
  • A sensational writer/editor who can ensure a creative brief transforms into a complete video script with Hollywood-level attention to detail. (tone, props, scenes, b-roll, camera cuts, etc.)
  • Proven track record in writing ad copy for YouTube/Facebook/Google in various formats (video, image, text, etc.)
  • Ability to work proactively and autonomously in a fast-paced, dynamic, remote team environment.
  • Ability to integrate feedback from the leadership team into ongoing revisions with the writing team of 3+.

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