Chief Copywriter, Paid Media

Responsibilities

• Guide, train, and upskill a team of writers to produce best-in-industry ads compliantly.
• Develop elite copywriting best practices, guidelines, templates, documents, and training to increase conversion.
• Write, edit, and optimize copy for best-in-industry video ad scripts (YouTube, Facebook, TikTok)
• Write, edit, and optimize copy for image-based and text-based ad campaigns.
• Edit and improve other writers’ ad copy with deep attention to detail and thoughtful feedback
• Develop, supervise, and optimize company copywriting processes, systems, and output.
• Review, revise, and refresh existing ads into better-converting, more compliant messaging.
• Stay current with the latest conversion techniques, copywriting tools, AI strategies, and other elements of competitive advantage.
• Help develop, manage, and optimize the writing process from concept to completion.
• Work collaboratively with the Creative Director + Writer Team to produce new ad ideas and ongoing variations.
• Work collaboratively with the Marketing Director to produce copy for landing pages and critical touchpoints of the customer journey.

Expected Outcomes

• Enhance and unify the copywriting “voice” across all channels 
• Increase in the number of new ads and ongoing variations written
• Increase in quality, clarity, and consistency of messaging across ads
• Increase in key performance metrics of ads (CTR, CPA)
• Minimize the number of ad takedowns for compliance-related issues

Requirements

• 7+ years of experience in direct-response writing, editing, and/or supervising writers.
• Deep understanding of conversion-focused copywriting techniques, sales strategies, and time-tested formulas.
• Deep understanding of direct-response messaging for varying audiences, spokespersons, and platforms.
• Basic understanding of YouTube/Facebook/Google ad compliance regulations.
• A sensational writer/editor who can ensure a creative brief transforms into a complete video script with Hollywood-level attention to detail. (tone, props, scenes, b-roll, camera cuts, etc.)
• Proven track record in writing ad copy for YouTube/Facebook/Google in various formats (video, image, text, etc.)
• Ability to work proactively and autonomously in a fast-paced, dynamic, remote team environment.
• Ability to integrate feedback from the leadership team into ongoing revisions with the writing team of 3+.