B2C Marketing Manager

Key Responsibilities:

• Klaviyo Campaign Management: Spearheaded email marketing initiatives through Klaviyo, ensuring targeted and effective communication.

• Comprehensive Ad Strategy: Supervise advertising on Meta/Facebook and expand into Google Ads for broader reach.

• Strategic Marketing Planning: Formulate detailed briefs for creatives, aligning content creation with the brand’s strategic goals.

• Brief Development for Marketing: Generate precise and actionable briefs for content teams, coordinating efforts across email campaigns and digital advertising.

• Promotional Strategy on Shopify: Design and implement attractive offers and discounts within the Shopify ecosystem.

• Collaborative Calendar Management: Work in partnership with leadership to orchestrate and fulfill the marketing calendar.

• Content Quality Oversight: Manage the content review process, ensuring all materials meet brand standards before publication.

• Automation in Social Media: Leverage platforms like Hootsuite or Publer for streamlined social media scheduling and management.

• Insights through Market Research: Perform in-depth market analysis to grasp industry dynamics, consumer behavior, and competitive positioning.

• Integrated Campaign Leadership: Guide the development and execution of comprehensive marketing campaigns, monitoring efficacy and adjusting for impact.

• Creative Process Supervision: Direct the end-to-end process of content creation, upholding excellence in design and messaging.

• Landing Page and CRO Tactics: Craft and refine landing pages, utilizing CRO techniques such as A/B testing to enhance user engagement and conversions.

• SEO Execution: Apply SEO strategies to boost the brand’s digital footprint and connect with a wider audience.

What Success Looks Like:

• Campaign Success & Impact: Achieve notable success in marketing campaigns, marked by heightened engagement and a boost in sales metrics.

• Collaborative Excellence: Foster strong collaborations with content creators, designers, and partner agencies, resulting in seamless project execution.

• Audience Growth & Interaction: Elevate audience engagement levels through carefully crafted offers and an enhanced social media strategy.

Qualifications:

Must-Have Skills:

• Generalized marketing experience with a focus on either Klaviyo, Meta/Facebook, Shopify, or all of them. 

• Very good copywriting skills.

• Fair design skills. (Adobe Suite/Photoshop or Canva) 

• Excellent English fluency.