Sales Officer - Logistics And Supply Chain

The Sales Officer – Logistics & Supply Chain will be responsible for generating new business, developing and managing client relationships, and driving revenue growth for the Company's logistics, transportation, freight, warehousing, distribution, and supply chain solutions.

The role requires a commercially driven professional with practical knowledge of the logistics and supply chain industry and the ability to identify customer needs, develop appropriate logistics solutions, prepare quotations and proposals, negotiate contracts, and convert opportunities into profitable business.

The successful candidate will develop relationships with corporate clients, manufacturers, importers and exporters, distributors, retailers, e-commerce businesses, SMEs, and other organizations requiring logistics and supply chain services.

Tasks

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• Develop and execute sales plans to achieve assigned monthly, quarterly, and annual revenue targets.
  
• Identify and generate new business opportunities within the logistics and supply chain market.
  
• Prospect for new customers through direct visits, referrals, networking, industry events, digital channels, and other business development activities.
  
• Develop and maintain a healthy sales pipeline.
  
• Conduct client meetings and presentations to understand customer logistics requirements.
  
• Prepare and submit quotations, proposals, tenders, and commercial offers.
  
• Follow up on proposals and quotations and convert qualified leads into customers.
  
• Negotiate commercial terms within approved Company policies.
  
• Develop opportunities for transportation, freight forwarding, warehousing, distribution, haulage, clearing and forwarding, last-mile delivery, and other logistics services offered by the Company.
  
• Develop and maintain strong relationships with existing and prospective clients.
  
• Conduct regular client visits and account reviews.
  
• Understand clients' supply chain requirements and recommend appropriate solutions.
  
• Identify opportunities to upsell and cross-sell additional logistics services.
  
• Maintain regular communication with key accounts to ensure customer satisfaction.
  
• Handle customer inquiries and coordinate with internal teams to resolve service issues.
  
• Develop long-term relationships with strategic customers.
  
• Understand the Company's logistics service portfolio and translate operational capabilities into customer-focused solutions.
  
• Assess client requirements relating to transportation, warehousing, freight, distribution, inventory movement, and delivery.
  
• Work closely with Operations and Supply Chain teams to develop commercially viable solutions.
  
• Provide customers with accurate information regarding service capabilities, lead times, routes, delivery options, and applicable charges.
  
• Support the development of customized logistics solutions for major clients.
  
• Research and identify potential markets, industries, customer segments, and business opportunities.
  
• Identify organizations with significant logistics, transportation, warehousing, distribution, or supply-chain requirements.
  
• Monitor competitor activities, pricing, services, and market positioning.
  
• Gather market intelligence and provide recommendations to management.
  
• Identify emerging trends and opportunities within Ghana's logistics and supply chain sector.
  
• Participate in trade shows, exhibitions, networking events, conferences, and industry engagements.
  
• Identify relevant tenders, RFQs, RFPs, and procurement opportunities.
  
• Coordinate with relevant internal departments to prepare competitive bids and proposals.
  
• Ensure quotations and proposals are accurate, commercially viable, and submitted within deadlines.
  
• Maintain a database of prospective clients, tenders, proposals, and business opportunities.
  
• Follow up on submitted bids and provide feedback to management.
  
• Prepare customer quotations based on approved pricing structures.
  
• Liaise with Operations and Finance to ensure accurate costing of logistics services.
  
• Monitor market pricing and competitor rates.
  
• Support negotiations with customers while protecting the Company's margins.
  
• Ensure all commercial commitments are aligned with operational capabilities and approved pricing policies.
  
• Maintain accurate and up-to-date customer and prospect records.
  
• Record sales activities, customer visits, leads, opportunities, quotations, and conversions in the Company's CRM or sales management system.
  
• Prepare daily, weekly, and monthly sales reports.
  
• Provide regular updates on sales pipeline, forecasts, and business development activities.
  
• Track performance against assigned sales targets.
  
• Maintain accurate sales forecasts.
  

Requirements

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• Bachelor's degree or HND in Logistics & Supply Chain Management, Transport Management, Business Administration, Marketing, Procurement & Supply Chain, or a related discipline.
  
• Professional certification in logistics, supply chain, sales, or business development will be an advantage.
  
• Minimum 2–4 years' experience in sales, business development, or commercial roles within the logistics and supply chain industry.
  
• Candidates with previous experience in logistics operations combined with sales/business development experience are strongly preferred.
  
• Experience in transportation, freight forwarding, haulage, warehousing, distribution, courier/last-mile delivery, clearing and forwarding, or supply chain services will be an advantage.
  
• Demonstrable experience in achieving sales targets and acquiring new customers.
  
• Experience dealing with corporate clients and negotiating commercial agreements is preferred.

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