Sales & Marketing Manager
Job summary
The Sales & Marketing Manager at Improtech Training Centre is responsible for driving the organization's commercial growth by leading sales, marketing, business development, revenue generation, and client relationship management activities. The Sales & Marketing Manager is responsible for driving the organization's revenue growth through the development and execution of effective sales and marketing strategies. The role oversees business development activities, lead generation, enrolment conversion, customer relationship management, revenue collection, and market expansion initiatives. The incumbent will provide leadership to the sales team, ensure the successful implementation of marketing campaigns, and monitor performance against established business objectives.
Job descriptions & requirements
Responsibilities:
The successful candidate will be expected to:
- Develop and implement sales and marketing strategies to achieve enrolment and revenue targets.
- Lead, coach, and manage the sales team to deliver high levels of performance and accountability.
- Identify and pursue new business opportunities to expand market reach and increase customer acquisition.
- Plan and oversee digital marketing campaigns, promotional events, and brand visibility initiatives.
- Build and maintain strong relationships with prospective and existing clients while ensuring excellent customer service
- Monitor sales pipelines, conversion rates, and CRM data to support accurate forecasting and reporting.
- Oversee revenue collection processes to ensure timely payments and healthy cash flow.
- Conduct market research and competitor analysis to inform business growth strategies.
Location: Accra
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