Sales And Marketing Officer

SALES & MARKETING OFFICER

CATEGORY: SALES & MARKETING

LOCATION: HEAD OFFICE, ACCRA

Our client, a reputable company in the health insurance industry, is seeking a driven and

results-oriented Sales & Marketing Officer to support business growth through

promoting health insurance products, generating leads, and strengthening the company’s

brand presence.

ROLE PROFILE

The ideal candidate will be responsible for achieving sales targets, developing new

business opportunities, managing client relationships, and supporting marketing

initiatives. The role requires collaboration across departments to align sales strategies with

business goals, conducting market research, participating in campaigns, and representing

the company at events to enhance its presence and reputation.

DUTIES/RESPONSIBILITIES:

• Promote and sell health insurance products to individual and corporate clients.
• Identify and develop new business opportunities, strategic partnerships, and
• distribution channels.
• Conduct market research to understand customer needs, competitor activities, and
• industry trends.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Develop and implement effective sales strategies to drive revenue growth.
• Support and execute marketing campaigns, activations, and outreach programs.
• Generate leads through cold calling, networking, referrals, and digital platforms.
• Prepare and deliver compelling sales presentations and product demonstrations.
• Build, manage, and maintain strong client relationships to ensure retention and satisfaction.
• Provide after-sales support and handle client inquiries, concerns, and claims follow-ups.
• Maintain an up-to-date client database and sales pipeline using CRM tools.
• Prepare periodic sales reports, forecasts, and performance analysis.
• Collaborate with internal teams (underwriting, claims, customer service) to ensure seamless service delivery.
• Monitor and report on campaign performance and suggest improvements.
• Represent the company at industry events, exhibitions, and client meetings to enhance brand visibility.
• Ensure compliance with company policies, industry regulations, and ethical standards

EDUCATION/EXPERIENCE:

• A minimum of Bachelor’s degree in Marketing, Business Administration, Insurance, Public Health, or a related field.
• A minimum of 1–3 years’ experience in sales or marketing; experience in health insurance or financial services is an advantage.

REQUIREMENTS:

• Strong communication, negotiation, and presentation skills.
• Proven ability to meet and exceed sales targets.
• Proficiency in Microsoft Office Suite and CRM systems; familiarity with digital marketing tools is an advantage.
• Strong interpersonal and relationship management skills.
• Excellent analytical and problem-solving abilities.
• High level of professionalism, integrity, and customer focus.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with attention to detail.
• Ability to work under pressure and manage multiple priorities.
• Self-motivated, proactive, and results-driven.
• Willingness to travel for client meetings and business development activities.
• Knowledge of the health insurance industry and regulatory environment is an added advantage.

To apply, please send CVs to: so.pjkt@gmail.com

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