Online Marketer

Company Description Shelter Mart Properties Ghana Ltd is a real estate company dedicated to securing suitable residential and commercial properties for its clients across Ghana. With over thirteen years of experience, the company understands the complexities of the local real estate market and leverages this expertise to deliver tailored property solutions. Shelter Mart operates through four branches and a wide network of freelance agents nationwide, enabling strong market coverage and responsiveness. A professional team supports clients in finding houses and land that meet their needs, with a long-term vision of helping millions secure properties they can proudly call their own. The company’s core focus is ensuring that clients’ property needs remain its prime concern.

Role Description The Online Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns to promote Shelter Mart’s properties and brand. Day-to-day tasks include managing social media accounts, creating and publishing online content, monitoring campaign performance, and analyzing web traffic to improve engagement and lead generation. The role involves coordinating marketing automation tools, supporting online sales initiatives, and collaborating with the sales and branch teams to align digital strategies with on-site activities. This is a full-time, on-site role based in Accra, requiring close interaction with the local team and occasional visits to properties or branches for content creation and market insights.

Qualifications

• Candidates should possess skills in Online Marketing and Social Media Marketing to plan and manage effective digital campaigns.
• Candidates should possess skills in Web Analytics to track performance metrics, interpret data, and optimize online activities.
• Candidates should possess skills in Marketing Automation to manage email campaigns, lead nurturing, and customer engagement workflows.
• Candidates should possess skills in Sales to support lead conversion, collaborate with agents, and understand customer needs.
• Strong written and verbal communication skills, with the ability to create clear, engaging marketing content.
• Proficiency in common digital marketing tools and platforms (e.g., social media management tools, Google Analytics, email marketing software).
• Ability to work on-site in Accra, collaborate with cross-functional teams, and manage multiple campaigns simultaneously.
• Prior experience in real estate or property marketing is an advantage, as well as a diploma or degree in Marketing, Business, Communications, or a related field.

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