Marketing Manager

Develop and Implement Marketing Strategies:

• Design and execute comprehensive marketing plans to enhance brand visibility and drive occupancy rates.
• Identify and target key market segments to maximize reach and engagement.

Digital Marketing:

• Manage and optimize our online presence, including the company website, social media platforms, and online advertising campaigns.
• Develop and execute SEO/SEM strategies to increase organic traffic and online bookings.
• Utilize email marketing, content marketing, and social media to engage and convert potential customers.

Brand Management:

• Ensure consistency in branding across all marketing materials and channels.
• Develop promotional materials, including brochures, flyers, and digital content, that align with our brand image.

Market Research and Analysis:

• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Analyze marketing campaign performance and ROI, providing regular reports and insights to senior management.

Partnerships and Collaborations:

• Establish and maintain partnerships with local businesses, travel agencies, and influencers to enhance brand reach and credibility.
• Coordinate and participate in local events, and exhibitions to promote The AUD Luxury Apartments.

Customer Relationship Management:

• Develop and implement strategies to enhance guest satisfaction and loyalty.
• Collect and analyze customer feedback to improve services and marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the hospitality or luxury real estate sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and SEO/SEM.
• Excellent communication, interpersonal, and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and graphic design software is a plus.

What We Offer:

• Competitive salary and benefits package.
• A vibrant and collaborative work environment.
• The chance to make a significant impact on a growing luxury brand in Kumasi.