Marketing Executive

Job Title: Marketing Officer – University Admissions & Outreach

Location: Accra, Ghana (On-site)

Employment Type: Full-Time

Company Description

SIIMT University College, established in 2013, is a Ghanaian institution with Indian roots, recognized for its excellence in IT and technical education. Located in Accra near the Nima–Kanda overpass, SIIMT offers undergraduate programmes accredited by the Ghana Tertiary Education Commission (GTEC) in affiliation with the University of Cape Coast.

The institution is also registered with the Commission for Technical and Vocational Education and Training (CTVET) and delivers industry-focused programmes in areas such as Garment Making, Consumer Electronics, Automobile Engineering, Plumbing, and Electrical Engineering. SIIMT is committed to equipping students with practical competencies and career-ready skills through a modern, industry-aligned curriculum.

Role Overview

The Marketing Officer will be responsible for planning and executing marketing strategies to drive student recruitment, enhance brand visibility, and support institutional growth. The role involves both digital and on-ground marketing activities, with a strong focus on admissions campaigns, outreach programmes, and stakeholder engagement.

Key Responsibilities

• Develop and implement marketing strategies to promote academic programmes and increase student enrolment
• Plan and execute digital marketing campaigns across social media, email, and online platforms
• Conduct school visits, education fairs, and outreach programmes to generate leads
• Manage and create engaging content for social media, website, and promotional materials
• Coordinate admissions campaigns and support prospective students through the enrolment process
• Track and analyze marketing performance metrics and optimize campaigns accordingly
• Collaborate with academic and administrative teams to align marketing initiatives with institutional goals
• Build and maintain relationships with schools, partners, and other stakeholders
• Assist in branding, advertising, and public relations activities

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Proven experience in marketing, preferably in education, admissions, or service-based industries
• Strong understanding of digital marketing tools and platforms (social media, SEO, email marketing)
• Excellent communication, presentation, and interpersonal skills
• Ability to plan, execute, and manage multiple campaigns simultaneously
• Strong analytical skills with the ability to interpret data and improve performance
• Willingness to travel for outreach and marketing activities

Key Competencies

• Strategic thinking and execution
• Creativity and content development
• Communication and persuasion skills
• Data-driven decision making
• Relationship management and networking

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