Marketing & Commercial Manager

Responsibilites:

• Develops and executes structured business development initiatives aimed at increasing vendor acquisition and strengthening the company’s market presence within the e-commerce ecosystem; 
• Drives the expansion of the company’s fulfilment client base by identifying, engaging, and converting high-potential e-commerce businesses requiring warehousing, packaging, and last-mile delivery services;
• Positions VDL as a preferred fulfilment partner;
• Identifying emerging trends within digital commerce that present opportunities for the company to expand its fulfilment offerings;
• Negotiates and formalises commercial agreements with vendors and ensures alignment with the company’s operational capabilities;
• Oversees vendor engagement initiatives aimed at increasing vendor retention and operational efficiency;
• Continuously evaluates vendor performance to identify underperforming vendors and implements appropriate actions to improve performance or reassess the partnership;
• Oversees the onboarding and integration of new vendors accordance with company policies;
• Collects and analyses vendor feedback regarding fulfilment services and communicates insights to management for service improvement;
• Develops and owns VDL's marketing strategy across all channels including digital, social, partnerships, and direct outreach;
• Build and manage the VDL Marketplace initiative to drive vendor onboarding and customer acquisition;
• Leads and manages digital/social media marketing initiatives by planning, executing, and optimising advertising campaigns across Facebook, Instagram, WhatsApp, SMS, and other direct digital channels to drive marketplace traffic;
• Assigns duties to and monitors activities of team members to ensure achievement of performance standards;
• Identifies the training needs of immediate team members and organizes or recommends appropriate training for them;
• Assesses the performance of immediate team members;
• Administers discipline affecting immediate team members in accordance with the company’s disciplinary code and procedure.
• Performs any other official duties that may be assigned from time to time. 

Location: Accra