Manager, Senior, Marketing, Personal & Private Banking

Job Description
To implement winning Brand & Marketing (B&M) strategies within the Personal & Private Banking Segment, Ghana, that capitalise on market opportunities to acquire and retain clients & enhance segments' commercial value. To develop, monitor and control consistent messaging across all media channels to build long-term brand equity, deliver on the Country strategic objectives, drive brand awareness and promote Standard Bank products and services within Ghana.
Qualifications
Type of Qualification: First Degree
Field of Study: Marketing
Type of Qualification: First Degree
Field of Study: Information Technology
Type of Qualification: First Degree
Field of Study: Analytics
Professional: OMCP Digital Marketing Certification, HubSpot Inbound Marketing Certification, CIM, CIMG will be an added advantage.
Experience Required
Integrated Marketing - Digital Marketing
Brand & Marketing
7-10 years
Advanced In-depth knowledge of marketing technology. The need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system
5-7 years
The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.
Additional Information
Behavioural Competencies

• Convincing People
• Developing Strategies
• Directing People
• Embracing Change
• Empowering Individuals
• Establishing Rapport
• Exploring Possibilities
• Following Procedures
• Interpreting Data
• Providing Insights
• Team Working
• Upholding Standards
  

Technical Competencies

• Analysing and Interpreting Information
• Compliance
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management
• Risk Management
• Stakeholder Management

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