Job Summary

The Graphic Designer is responsible for the creation, maintenance, and updating of visual print and digital media marketing assets to support the brand and marketing goals. This position manages all phases of the design process including concept definition, mock-up production, content review and integration, as well as a finished product. The graphic designer is responsible for the design aesthetic for all marketing and sales collateral materials, inclusive of presentations, event and trade show graphics, website design, blog templates, webinars, demos, emails, and digital campaigns, as well as all video and social media assets.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Strategic Capabilities 

  • Create and champion the visual brand identity across all marketing channels
  • A clear understanding of the product/services brand positioning and messaging
  • Experience in articulating designs with a business-driven and brand experience mindset
  • Excellent verbal and visual communications skills
  • Understanding of the design and production of graphics for digital, website, social media, display ads, and email, as well as traditional print media – including page and microsite layout, animation, infographics, illustrations, graphics, banners, and email templates, for both internal and external use
  • Manage all design requirements including presentations, signage, and trade show collateral
  • Review web applications and visuals, including user interfaces created by both internal stakeholders and external vendors, to ensure alignment to brand standards
  • Bring new design and content creation ideas to the broader marketing
  • Proficient with new media with a strong understanding of the integration and use of animation and video to drive prospect and client engagement


Execution Skills

  • Generate high-level concepts, from strategic brief through to final execution
  • Manage all phases of the design process, including concepting, mock-up production, copy creation, review and integration, and finished product review
  • Work collaboratively within multiple stakeholder groups that include sales and product development, to identify and address visual requirements for projects and campaigns
  • Maintain quality control and responsibility for the integrity of the final deliverables
  • Manage the creative process across multiple project priorities and timelines
  • Present concepts, communicate ideas, defend ideas to cross-functional project stakeholders

Certifications

  • BA/BS or recognized design certification and/ or 2+ years equivalent working experience
  •  Previous experience working as an in-house designer or at a marketing agency
  •  End-user proficiency in Adobe Creative Suite or similar technologies


Project Experience

Types/Qualities

  • Expert grasp of design fundamentals and trends
  • Strong organizational and communication skills
  • Digital expertise
  • Acute attention to detail

Technologies

  • Proficiency in graphic design programs such as Photoshop, Illustrator, and InDesign
  • Working knowledge of full O365 suite with an emphasis on PowerPoint
  • Video editing (Adobe Premiere Pro) a plus
  • Knowledge of HTML, CSS, and JavaScript a major plus

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