Digital Marketer
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Job summary
The successful candidate will be responsible for managing and growing the company’s digital footprint across all social media platforms, developing engaging content, increasing brand visibility, generating quality leads, and supporting customer acquisition and retention efforts through digital channels.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Ghana
Job descriptions & requirements
Key Responsibilities
- Develop and implement digital marketing strategies aligned with the company's business objectives.
- Manage the company's social media handles, including Facebook, LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms.
- Create compelling and engaging content, including graphics, videos, articles, blogs, and promotional campaigns.
- Monitor online customer interactions and ensure timely responses to inquiries, complaints, and feedback.
- Plan and execute paid digital advertising campaigns to increase brand awareness and generate leads.
- Track, analyze, and report on digital marketing performance metrics.
- Collaborate with Sales, Customer Service, and Business Development teams to support lead generation and customer engagement initiatives.
- Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
- Support product launches, promotional campaigns, and corporate branding initiatives.
Required Qualifications and Skills
The ideal candidate should possess:
Technical Competencies
- Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
- Professional certifications in Digital Marketing, Google Analytics, Google Ads, Meta Advertising, SEO, or related disciplines will be an added advantage.
- Strong understanding of:
- Social Media Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Marketing Automation
- Digital Advertising Platforms
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, CapCut, or equivalent platforms.
- Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, or similar applications.
Analytical and Strategic Skills
The candidate must demonstrate strong analytical prowess, including the ability to:
- Interpret digital marketing data and translate insights into actionable business strategies.
- Analyze customer behavior, engagement patterns, and online sentiment.
- Track key performance indicators (KPIs), including reach, impressions, engagement rates, lead conversion rates, customer acquisition costs, and return on marketing investment.
- Conduct competitor analysis and identify market opportunities.
- Prepare comprehensive performance reports and recommendations for management decision-making.
- Use data-driven approaches to optimize campaign effectiveness and improve customer experience.
Personal Attributes
- Excellent written and verbal communication skills.
- Creativity and innovation in content development.
- Strong project management and organizational skills.
- Customer-centric mindset.
- Ability to work independently and meet deadlines.
- High level of professionalism and attention to detail.
Expected Outcomes
The recruitment of a dedicated Digital Marketing Officer is expected to:
- Increase the company's online visibilit and brand awareness.
- Strengthen customer engagement and satisfaction.
- Improve lead generation and sales conversion rates.
- Enhance corporate reputation and digital competitiveness.
- Support the company's overall growth and market expansion objectives.
Location: Accra
Salary: Attracrive
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