New
3 weeks ago

Job Summary

Copywriters generate the words, slogans and audio scripts accompanying advertising visuals. You are responsible for taking a client's advertising brief and generating original copy ideas that grab the target audience’s attention. This can include creating straplines, slogans, body copy, jingles and scripts. Accuracy is essential. The copywriter is accountable for checking that all the advertised content is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters check spelling and grammar.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Copywriter Responsibilities

  • Discussing the client's core message and target audience
  • Brainstorming ideas and concepts for the visual and words with other members of the creative team
  • Writing and presenting a few options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.
  • Meeting with account executives to discuss the client's requirements and core messages
  • Familiarizing themselves with the product, target audience and competitor activities in the market
  • Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
  • Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
  • Modifying copy until the client is satisfied
  • Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
  • Casting actors and models to appear in adverts


Copywriter Qualification

  • Must be a first-degree holder
  • Must have excellent writing and research skills
  • Ability to work independently or with a team to meet deadlines
  • Excellent organizational skills and multitasking ability
  • Proficient in Microsoft Office Suite
  • Working experience of at least 3 – 5 years

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