Application & Software Sales Officer

Company Description

Hatton Technologies is a global technology firm delivering innovative IT and software solutions that help businesses grow and succeed in a digital-first world. The company provides end-to-end services across Software Development, Data and Artificial Intelligence, Cloud and DevOps, Embedded Systems, and IoT Security Solutions. Hatton Technologies also supports Software Modernization, Digital Transformation, and IT Infrastructure Supply, enabling organizations to optimize performance and scale securely. By combining deep technical expertise with strong business insight, the company delivers secure, scalable, and future-ready solutions for startups and large enterprises across multiple industries. Hatton Technologies is committed to engineering the future of business through technology-driven innovation and reliable client partnerships.

Role Description The Application & Software Sales Officer is a full-time, on-site role based in Accra. This role involves identifying and qualifying sales opportunities for software and application solutions, conducting product presentations and demonstrations, and managing the end-to-end sales cycle from lead generation to closing. The officer will collaborate closely with technical teams to understand solution capabilities, address client requirements, and provide accurate information on product features and benefits. Daily responsibilities include building and maintaining client relationships, preparing proposals and quotations, tracking sales pipeline activities, and providing regular reports and forecasts. The role also requires ongoing market research, participation in industry events, and proactive engagement with prospects to drive revenue growth.

Requirements:

• Prospect and develop new B2B sales opportunities across multiple industries

• Identify companies and decision-makers that could benefit from our software products

• Build pipeline through LinkedIn, email, phone outreach, referrals, networking, partnerships, and other prospecting channels

• Contact prospective customers and qualify their business needs

• Conduct product demonstrations for Softra, SiQox, QuickSale, and other company applications

• Explain how our products can solve practical business problems and improve the way customers work

• Manage opportunities from initial contact through demonstration, proposal, negotiation, and close

• Consistently follow up with prospects and keep opportunities moving

• Prepare sales proposals, quotations, presentations, and customer communications

• Maintain accurate prospect, activity, opportunity, and pipeline information

• Work toward individual and company sales targets

• Support new customers during the transition from sale to onboarding

• Develop relationships with business owners, finance teams, HR teams, accountants, operations leaders, and other decision-makers

• Work closely with marketing on campaigns, promotions, events, lead generation, and market outreach

• Gather customer and market feedback and share insights with the product team

• Research competitors and understand how competing SaaS and business applications are positioned

• Identify new industries, partnerships, channels, and market opportunities for our products

• Represent Hatton Technologies professionally in customer meetings, demonstrations, events, and business engagements

WHAT WE’RE LOOKING FOR

• Bachelor’s degree, HND, or equivalent professional experience in Business, Marketing, Sales, Information Technology, Computer Science, Management, or a related field

• Experience in sales, business development, account management, customer acquisition, or a related commercial role

• Strong verbal and written communication skills

• Confidence speaking with business owners, managers, and professional decision-makers

• Strong presentation and product demonstration skills

• Ability to understand software quickly and explain it in simple, practical terms

• Strong prospecting and follow-up discipline

• Ability to build relationships and earn customer trust

• Comfortable working with sales targets and measurable goals

• Strong organization and time-management skills

• Ability to work independently, take initiative, and manage multiple prospects at different stages of the sales process

• Comfortable using digital tools, business applications, CRM systems, email, LinkedIn, and online meeting platforms

PREFERRED QUALIFICATIONS

We would especially like to hear from candidates with experience in one or more of the following:

• SaaS or software sales

• B2B technology sales

• Payroll or HR software

• Accounting, finance, ERP, or business management applications

• Fintech or business technology

• E-commerce or digital marketplace platforms

• IT solutions or technology services

• Business development for small and medium-sized businesses

• Product demonstrations and consultative selling

• Cold outreach, lead generation, and pipeline development

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