Wac Rtm Coordinator - Import & Hybrid

Job description:
WAC RTM Coordinator – Import & Hybrid Markets

Help Shape the Future of Route-to-Market Excellence

We are looking for a proactive, commercially minded, and execution-focused RTM Coordinator to support the deployment of Route-to-Market and Omnichannel initiatives across Import & Hybrid markets within the WAC region.

This role offers an exciting opportunity to work at the heart of commercial transformation, supporting market execution, digital channel adoption, and customer engagement while collaborating with teams across multiple countries.

Your Key Responsibilities

Route-to-Market & Omnichannel Execution

• Support the rollout of RTM and Omnichannel initiatives across Import & Hybrid markets.
• Coordinate the implementation of digital commercial channels, including:
  • eB2B platforms
  • Telesales solutions
  • WhatsApp ordering
  • Marketplaces
  • CRM and Sales Force Automation tools
• Ensure seamless integration between digital channels, field sales teams, and distributor operations.

Market Coordination & Stakeholder Management

• Partner with Commercial, Field Sales, Operations, BTS, distributors, and external vendors.
• Support governance routines, action tracking, and execution follow-up.
• Gather market insights and provide structured feedback to support continuous improvement.

Performance Monitoring & Reporting

• Track key RTM and Omnichannel KPIs.
• Prepare dashboards, performance reports, and market updates.
• Identify performance gaps and support corrective action plans.
• Contribute to data-driven decision-making processes.

Adoption & Capability Building

• Support onboarding and training initiatives for internal teams, distributors, and customers.
• Coordinate activation campaigns, promotions, and loyalty initiatives.
• Collect customer and sales team feedback to improve adoption and user experience.

Operational Excellence

• Support daily operations of RTM and Omnichannel platforms.
• Follow up on service quality, platform issues, and data accuracy.
• Escalate risks and blockers while ensuring smooth execution.

About You

Experience

• Minimum 5 years of experience in Commercial, Route-to-Market, Sales Operations, CRM/SFA, Omnichannel, or Digital commercial environments.
• FMCG or Consumer Goods experience is highly desirable.
• Strong understanding of distributor-based business models and field sales execution.
• Experience coordinating cross-functional initiatives and deployments.

Skills & Competencies

• Strong analytical and reporting skills.
• Excellent communication and stakeholder management capabilities.
• Hands-on execution mindset with strong attention to detail.
• Advanced proficiency in Excel and PowerPoint.
• Familiarity with CRM/SFA systems and digital commerce platforms is a plus.
• Fluent in English; French, Spanish, or Portuguese is an advantage.

What Success Looks Like

You will contribute to:

• Increased adoption of RTM and Omnichannel solutions.
• Growth in active digital customers.
• Strong execution of market deployment plans.
• Improved customer and distributor experience.
• Enhanced operational efficiency and commercial performance.

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