Wac Market Excellence Senior Manager

Job description:

WAC Market Excellence Senior Manager

Are you passionate about driving commercial transformation, customer growth, and market excellence across diverse markets? We are looking for a strategic, data-driven, and results-oriented WAC Market Excellence Senior Manager to lead innovation, loyalty, and sales excellence initiatives across the WAC region.

About the Role

Reporting to the WAC Commercial Director, you will act as a key business partner and center of excellence, supporting business units in accelerating growth, improving customer engagement, and enhancing commercial effectiveness. The role combines strategic thinking with hands-on execution across market innovation, loyalty programs, route-to-market optimization, sales capability development, and sales asset management.

Key Responsibilities

Innovation & Growth

• Lead the end-to-end New Product Development (NPD) pipeline, from opportunity identification to post-launch evaluation.
• Translate consumer insights and market trends into winning product concepts and commercial propositions.
• Build and manage a robust innovation roadmap, prioritizing initiatives based on strategic fit, consumer relevance, and business impact.
• Develop business cases and ROI assessments for innovation projects.
• Coordinate cross-functional teams across Marketing, Sales, Supply Chain, Finance, and other stakeholders.

Loyalty & Customer Retention

• Design and implement customer loyalty programs that increase retention, engagement, and lifetime value.
• Leverage data analytics to identify customer opportunities, churn risks, and targeted interventions.
• Monitor program performance and optimize initiatives to maximize commercial returns and partner satisfaction.
• Drive adoption through targeted campaigns and customer engagement activities.

Route-to-Market Excellence

• Define and continuously improve Route-to-Market (RTM) strategies and frameworks.
• Lead assessments, recommendations, and deployment of RTM transformation initiatives.
• Establish KPI frameworks and benchmarking methodologies across business units.
• Partner with Finance to develop profitability models by channel, customer, RTM model, and SKU.
• Design sustainable partnership programs that accelerate profitable growth.

Commercial Transformation & Sales Excellence

• Lead the roadmap for commercial tools and systems, including SFA, CRM, DMS, reporting, and routing solutions.
• Drive deployment and continuous improvement of IRED use cases.
• Support the development of best-in-class sales capabilities and excellence programs across the region.
• Foster a culture of continuous improvement, accountability, and performance.

What We're Looking For

Experience

• Minimum 10 years of experience in Commercial, Business Development, Sales Excellence, Transformation, or related functions.
• Strong experience in Route-to-Market strategy and commercial execution.
• Proven track record leading large-scale commercial transformation or Go-to-Market consulting projects.
• Experience in sales leadership and traditional trade environments is highly valued.

Education

• Degree in Business Administration, Marketing, Engineering, or related field.
• MBA or equivalent postgraduate degree preferred.
• Strong project management background.
• Advanced Excel and PowerPoint skills.
• Fluent English required; French is an advantage.

Key Competencies

• Strategic Thinking
• Customer Orientation
• Teamwork & Collaboration
• Cross-cultural Mindset
• Self-Leadership
• Analytical Thinking
• Storytelling & Influencing
• Coaching & Talent Development
• Project Management
• Results Orientation

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