Technical Sales Specialist (Poultry & Livestock)

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for poultry and livestock feed products.
• Develop and maintain strong relationships with poultry farmers, livestock producers, distributors, dealers, and key accounts across assigned territories.
• Identify and secure new business opportunities to increase market penetration and sales volumes.
• Provide technical advice and recommendations on poultry and livestock nutrition, feeding programmes, animal health, and farm management practices.
• Conduct regular farm visits to monitor product performance, troubleshoot customer challenges, and recommend appropriate feeding solutions.
• Organize and deliver product demonstrations, farmer education programmes, technical seminars, and dealer training sessions.
• Promote the company's feed products and technical solutions to enhance customer productivity and profitability.
• Monitor market trends, competitor activities, customer feedback, and emerging industry developments, providing timely reports to management.
• Work closely with the marketing, production, and technical teams to support product launches and promotional activities.
• Prepare accurate sales forecasts, customer visit reports, and market intelligence reports.
• Ensure timely collection of customer payments in line with the company's credit policy.
• Maintain high standards of customer service and promptly resolve technical and commercial issues.

Qualifications

• Bachelor's Degree or Higher National Diploma (HND) in Animal Science, Animal Nutrition, Veterinary Medicine, Agriculture, Agricultural Engineering, or a related field.
• Additional training or certification in poultry production, livestock management, or animal nutrition is an advantage.

Experience 

• Minimum of 5 years' proven experience in technical sales within the poultry feed or livestock feed industry.
• Demonstrated experience providing technical support to poultry and livestock farmers.
• Proven track record of meeting or exceeding sales targets.

Skills and Competencies

• Strong technical knowledge of poultry and livestock nutrition, feed formulation, and production systems.
• Excellent sales, negotiation, and business development skills.
• Strong communication, presentation, and relationship management abilities.
• Ability to diagnose farm production challenges and recommend practical feeding solutions.
• Good analytical and problem-solving skills.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
• Experience using CRM systems is an added advantage.

Key Requirements

• Must have an established network of poultry and livestock farmers, dealers, distributors, and key industry stakeholders.
• Must possess a valid driver's licence with a minimum of three (3) years' driving experience.
• Willingness and ability to travel extensively across the country.
• Ability to work independently with minimal supervision.
• Strong customer service orientation and commercial awareness.

Personal Attributes

• Self-motivated, proactive, and results-oriented.
• High level of integrity and professionalism.
• Excellent interpersonal and influencing skills.
• Strong organizational and time management skills.
• Ability to work under pressure and meet deadlines.
• Passion for agriculture, livestock production, and customer success.

Key Performance Indicators (KPIs)

• Achievement of sales revenue and volume targets.
• Growth in dealer, distributor, and farmer accounts.
• Number of new customers acquired.
• Customer retention and satisfaction.
• Effectiveness of technical support and farmer engagement.
• Timely collection of receivables.
• Frequency and quality of farm visits and technical reports.
• Market coverage and business development performance.

Location: Accra, Greater Accra Region

Salary: Attractive