Social Media And Retail Assistant, Ananse Studios Accra

Ananse Studios is the creative agency division of Ananse Africa, with locations in Accra, Lagos and Johannesburg. We provide branding, design, and digital marketing services to entrepreneurs and SMEs, building on Ananse Africa’s pioneering work in the fashion sector. Ananse Studios now extends creative agency services to both our fashion hub users and external clients, helping businesses translate their vision into compelling creative strategies.

Based in East Legon, Ananse Studios Accra offers photography, videography, podcast production, digital design, web and app design, digital marketing, and branding strategy. By combining creativity with commercial insight, we empower enterprises to strengthen their brands, and grow their audiences through compelling campaigns and storytelling.

The Role

The Social Media and Retail Assistant will play a central role in shaping the visibility and personality of Ananse Studios Accra and driving sales. This is a hands‑on, creative position that blends social media content creation, retail sales, promotional activations, and studio experience management. The successful candidate will be passionate about African creativity, customer‑focused, and commercially minded, with the ability to take initiative, manage multiple responsibilities, and translate real‑life studio moments into engaging digital storytelling.

Responsibilities

Social Media and Content Creation

·      Manage Ananse Studios Accra’s social media platforms including Instagram, TikTok, Facebook.

·      Capture and produce engaging photos, videos, Reels, Stories, TikToks and other social-first content.

·      Showcase designers, products, events, and behind‑the‑scenes studio life.

·      Develop creative content ideas that keep Ananse Accra current and relevant.

·      Be comfortable speaking to people, conducting informal interviews, capturing influencers and stories on camera.

·       Actively observe the studio environment and identify moments, people and stories that can be captured for engaging and authentic content.

·      Manage content calendars, scheduling and publishing.

·      Respond to comments, direct messages and relevant community interactions.

·      Monitor content performance and adapt strategies to audience trends.

Retail Sales and Promotional Activations

·      Drive foot traffic through retail activations, promotions, and events.

·      Support product launches, pop‑ups, and designer showcases.

·      Create and market sales packages to attract customers and boost sales.

·      Devise and implement campaigns to make the studio a destination within the A&C Corner retail centre and the wider creative community.

·      Build relationships with neighbouring businesses at A&C Corner to strengthen community presence.

·      Track sales performance against targets and identify opportunities for improvement.

Studio Experience

·      Create a welcoming, energetic, and engaging atmosphere in the studio.

·      Ensure studio layout and displays are visually appealing and aligned with the Ananse brand.

·      Welcome visitors, introduce them to Ananse services, and encourage repeat visits.

·      Support studio activities, events, designer engagements and other activations.

Community and Cultural Engagement

·      Stay connected to Accra’s fashion, design, art, and creative culture.

·      Build relationships with designers, stylists, influencers, and creators.

·      Develop collaborations, events, and activations to grow awareness and audiences.

Customer and Commercial Support

·      Provide high‑quality customer service in the studio, through social media and other digital channels.

·      Promote new services, launches and studio activities.

·      Share feedback on customer interests and convert engagement into sales.

Requirements

·      Bachelor’s degree or Diploma in a relevant discipline.

·      Experience in social media, content creation, fashion, lifestyle, hospitality, retail, events or the creative industries.

·      Strong understanding of Instagram, TikTok and other relevant social media platforms.

·      Experience creating social-first content.

·      Good photography and short-form video skills.

·      Strong interest in fashion, design, culture and African creativity.

·      Strong verbal and written communication skills.

·      Highly commercial mindset with strong problem-solving capabilities.

·      Ability to work independently with full ownership of outcomes.

·      Willingness to work outside of normal working hours.

About Ananse

Ananse is a dynamic start-up ecommerce platform that connects consumers from around the with fashion designers and artisans from across the African continent. Our end-to-end payments and logistics solution provides a valuable plug-and-play ecommerce service to creative entrepreneurs in Africa, enabling them to trade globally. We are passionate about empowering African fashion entrepreneurs to grow their businesses. Join our team of talented professionals who are dedicated to making a difference. We offer a collaborative work environment that encourages innovation and creativity, as well as opportunities for professional growth and development. www.ananse.com

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