Senior Manager, Digital Analytics And Monetization

VACANCY REF. NUMBER – MTN-DIG-005-2025

CVs SHOULD BE SAVED IN APPLICANT’S NAMES

Position: Senior Manager, Digital Analytics and Monetization

Level: MTN Level 3H

Function: Digital

Department: Digital Analytics & Monetization

Location: Accra

Reports to: Chief Digital Officer

Job Summary

Provide analytics insights and reports for all digital products and platforms.

Job Context

• Dynamic and highly competitive telecommunication & ICT industry
• Partial outsourcing to third party - ATC
• Highly regulated environment
• Regionalization structure implication
• Diverse Cultural environment
• Group best practices & standards alignment
• Continuous Infrastructural expansion
• Performance driven environment

Job Role

• Lead the implementation of AI use cases such as Customer Churn Prediction, Sentiment Analytics and Product Recommendation.
• Responsible for defining the analytics strategy and roadmap for Digital and defining the company AI strategy to position MTN as a leader in AI.
• AI evangelist responsible for educating the company on AI to ensure teams understand its capabilities, applications, and implications to foster informed decision-making and innovation.
• Work with various departments to identify opportunities for AI-driven improvements and ensure successful implementation.
• Collaborate with IT and Marketing to drive the operationalization of Machine Learning models to drive value.
• Manage the development of customer segmentation models to support Mobile Advertising at MTN Ghana.
• Lead the utilization of machine learning techniques to derive actionable insights and support decision-making processes.
• Manage the integration of new data sources for Digital products and services.
• Work with IT to develop and implement procedures to ensure data accuracy and integrity.
• Accountable for the development and maintenance of comprehensive dashboards and reports to track the performance of digital products and platforms.
• Provide analytical support and regular insights for all verticals in Digital (myMTN, e-shop, ayoba, Chenosis, Mobile Advertising, Digital Services including all RMS and VAS services).
• Provide in-depth analysis of digital product performance, including user behaviour, engagement metrics, and conversion rates.
• Lead the team to conduct advanced analytics, including funnel analysis and customer journey analytics, to identify trends and optimize user experience.
• Collaborate with the UX/UI team to improve user experience by providing actionable insights on user experience and behaviour.
• Drive the development of user journey maps to understand and visualize user interactions with digital products.
• Design and conduct A/B tests and multivariate tests to evaluate the effectiveness of new products or features.
• Stay up to date with the latest AI technologies and tools, evaluating their potential impact on the business and integrating them where appropriate.

Education

• A First Degree in computer science or a business field
• Google Analytics and SQL certification
• Experienced user of Excel, PowerBi and Access

Experience

• Minimum of 3 years related work experience in a digital organization or the digital/analytics department of an organization
• Advanced experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
• Experience with Digital Advertising is a plus
• Good experience with PowerPoint
• Experience working for a platform business (e.g. e-commerce) is a plus

Competencies

Professional/Technical Competencies:

• Strong knowledge of all main analytics tools and techniques
• Business Performance Management
• Planning and Budgeting
• Stakeholder Relations Management
• Marketing/Digital Marketing
• Understanding of the Digital Ecosystem
• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
• Knowledge and ability to analyze KPIs and provide detailed reports

Must live the MTN Values of

• Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion

Must exhibit the MTN Vital Behaviors of

• Complete Candor, Complete Accountability, Active Collaboration & Get it done.

How to Apply

1. Qualified applicants should indicate Vacancy Ref no: MTN-DIG-005-2025 as the email subject and ensure that CVs are saved in applicants’ names. Applications without the subject and CVs saved in their names will automatically be disqualified.
2. Interested and qualified applicants should send their Curriculum Vitae by 9th January 2026 to: mtnghanarecruitment@mtn.com
3. Only shortlisted applicants will be contacted.

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