Sales Marketing Officer

Location: Accra, Ghana

Employment Type: Full-Time

Industry: Optical / Healthcare / Retail Services

A well-established and growing optical and eye-care services company in Ghana is seeking a proactive, commercially minded and results-driven Sales & Marketing Officer to join its Business Development & Marketing team.

THE ROLE

The successful candidate will support the company's growth by identifying new business opportunities, developing customer and institutional relationships, generating qualified leads, supporting marketing activities and converting opportunities into sustainable revenue.

This is a hands-on role for someone who enjoys being in the market, meeting people, opening doors, building relationships and turning conversations into business.

KEY RESPONSIBILITIES

• Identify, prospect and develop new sales and business opportunities.
• Generate and manage leads through structured prospecting and follow-up.
• Build and maintain strong relationships with prospective and existing clients.
• Support the acquisition and management of corporate, institutional and consumer accounts.
• Identify opportunities for partnerships, activations, outreach programmes and eye-screening projects.
• Conduct market scouting to identify commercially viable opportunities.
• Support the planning and execution of sales promotions, marketing campaigns, activations and customer acquisition initiatives.
• Prepare proposals, presentations, quotations and other business development materials.
• Follow up on prospects consistently and manage opportunities through the sales pipeline until closure.
• Work with branches and other internal teams to ensure smooth execution and customer experience.
• Support customer retention, referrals, cross-selling and reactivation initiatives.
• Maintain accurate records of prospects, activities, conversions and sales performance.
• Monitor competitor activity, market developments and emerging customer opportunities.
• Prepare weekly and monthly sales and marketing activity reports.
• Deliver agreed sales, lead-generation, conversion and revenue targets.

WHAT WE ARE LOOKING FOR

The ideal candidate should have:

• A Bachelor's degree or equivalent qualification in Marketing, Business Administration, Sales, Communications or a related discipline.
• Relevant experience in Sales, Business Development, Marketing or Customer Acquisition.
• Strong prospecting, relationship-building and negotiation skills.
• Confidence in approaching organisations, decision-makers and prospective customers.
• Good presentation and communication skills.
• Strong follow-up and closing ability.
• Ability to work independently and take ownership of targets.
• Good knowledge of Microsoft Office and basic sales/CRM reporting.
• Ability to analyse opportunities from a commercial and profitability perspective.
• Willingness to undertake field visits, prospecting, activations and outreach activities.

Experience within healthcare, optical services, insurance, banking, retail, FMCG, telecommunications or other customer-facing industries will be an advantage.

PERSONAL ATTRIBUTES

We are looking for someone who is:

• Target-driven and commercially minded
• Confident and persuasive
• Proactive and resourceful
• Highly organised
• Customer-focused
• Professional in appearance and communication
• Comfortable with field prospecting
• Strong at relationship management
• Accountable for results
• Able to work collaboratively across departments

HOW SUCCESS WILL BE MEASURED

Performance will be assessed through key commercial indicators including:

• Qualified leads generated
• New accounts/opportunities secured
• Sales conversion rate
• Revenue generated
• Prospecting activity
• Customer acquisition
• Partnerships and outreach opportunities developed
• Pipeline value and progression
• Customer retention and follow-up
• Achievement of assigned monthly and quarterly targets

WHY JOIN US?

This is an opportunity to join an established organisation within Ghana's eye-care industry and play an active role in growing its customer base, partnerships and market reach.

• The role offers significant exposure to sales, business development, marketing, customer experience, corporate engagement and commercial strategy.

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