Sales Manager - Smes & Growing Businesses

About Uno

Uno is a technology-enabled logistics company building a structured delivery network and commerce infrastructure for SMEs, e-commerce businesses, retail chains, and corporate clients across Ghana.

Through our in-house fleet, trained couriers, technology, and managed logistics solutions, we help businesses fulfil orders, coordinate deliveries, and grow with greater operational predictability.

About the Role

We are seeking an experienced, commercially driven Sales Manager – SMEs & Growing Businesses to lead customer acquisition, account activation, and revenue growth within our SME segment.

The successful candidate will be responsible for building a strong portfolio of recurring business customers, converting qualified opportunities into active accounts, and expanding shipment volumes and revenue across the Uno network.

This is a hands-on sales leadership role requiring strong prospecting discipline, consultative selling skills, commercial judgment, and the ability to translate customer needs into practical logistics solutions.

Key Responsibilities

• Develop and execute sales strategies to acquire SMEs, online retailers, e-commerce businesses, and growing commercial accounts.
• Build and manage a qualified sales pipeline through prospecting, referrals, partnerships, and direct business development.
• Conduct customer discovery, identify operational challenges, and recommend appropriate Uno logistics solutions.
• Prepare commercial proposals, negotiate agreements, and close new business within approved pricing and service parameters.
• Coordinate with Operations and Customer Support to ensure successful customer onboarding, activation, and initial shipment performance.
• Grow revenue and shipment volumes through account development, cross-selling, and service expansion.
• Maintain accurate CRM records, sales forecasts, and performance reports.
• Monitor market developments, customer requirements, and competitive activity to identify commercial opportunities.
• Deliver agreed revenue, customer activation, retention, and portfolio growth targets.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline.
• Minimum 4 years of relevant B2B sales or business development experience, including demonstrable responsibility for revenue generation.
• Proven ability to independently prospect, negotiate, close, and grow business accounts.
• Experience selling logistics, courier, e-commerce, technology, or other business services is an advantage.
• Strong understanding of SME business operations and customer acquisition.
• Proficiency in CRM systems, sales pipeline management, and performance reporting.
• Excellent communication, negotiation, relationship management, and presentation skills.

What We're Looking For

We are particularly interested in candidates who demonstrate:

• Commercial ownership: A track record of achieving measurable revenue and customer growth.
• Execution discipline: The ability to independently build pipelines, follow through, and convert opportunities into results.
• Consultative selling: The ability to understand business problems and sell solutions rather than simply compete on price.
• Analytical judgment: Confidence in interpreting sales performance, prioritising opportunities, and making commercially sound decisions.
• Account development: Experience turning newly acquired customers into active, recurring, and growing accounts.
• Cross-functional effectiveness: The ability to work with operations and support teams to deliver on customer commitments.

Performance Expectations

Success in this role will be measured through new customer acquisition, active account conversion, recurring shipment volumes, revenue growth, customer retention, and sales forecast accuracy.

Why Join Uno?

This is an opportunity to take ownership of a key commercial segment within a growing logistics network and contribute directly to how businesses across Ghana access reliable, scalable delivery infrastructure.

You will work closely with leadership and operational teams, with meaningful responsibility for commercial growth and customer development.

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