Sales Manager - Retail

Role Summary

The Sales Manager owns the day-to-day performance and standards of NAYA by Africa's retail sales team across both shop locations. This role is responsible for turning NAYA's brand promise — a warm, sensory, educational, and premium in-store experience — into consistent, well-executed reality on the shop floor, while driving the sales results that support NAYA's growth targets. The Sales Manager leads, coaches, and holds accountable a team of Retail Sales Associates, and is the critical link between NAYA's brand vision and the customer standing in front of a shelf.

Key Responsibility Areas

1. Team Leadership & Coaching

•    Directly manage, schedule, and supervise Retail Sales Associates at A&C Mall and Marina Mall.

•    Coach associates on product knowledge, skin-type consultation, and consultative selling.

•    Run regular team huddles, on-the-floor coaching, and one-on-one check-ins.

•    Own hiring recommendations, onboarding of new associates, and performance conversations.

2. Sales Target Achievement

•    Own monthly and quarterly revenue targets for both retail locations.

•    Track daily and weekly sales against target; identify and act on gaps early.

•    Drive average basket size and conversion through upselling and cross-selling of the product range.

•    Coordinate in-store promotions and campaigns with the Marketing team.

3. Retail Experience & Customer Service Standards

•    Ensure every customer interaction reflects NAYA's six-feeling in-store goal: beautiful, modern African, knowledgeable staff, personalized skin guidance, sensory delight, and a reason to return.

•    Enforce uniform, grooming, and service-script standards consistently across both sites.

•    Resolve escalated customer issues and complaints with NAYA's brand voice.

•    Champion messaging such as “Celebrate your skin” and “Your moment of care begins here” in staff-customer interactions.

4. Store Operations Oversight

•    Oversee daily opening/closing procedures, cash handling, and POS accuracy at both stores.

•    Ensure store cleanliness, décor, and presentation align with NAYA's retail brief.

•    Coordinate staffing schedules and coverage across two locations to avoid gaps.

5. Merchandising & Visual Standards

•    Maintain visual merchandising standards — shelf layout, signage, and seasonal displays.

•    Ensure new launches are merchandised to spec at both stores.

6. Inventory & Stock Coordination

•    Monitor stock levels at both retail points and flag replenishment needs before stockouts.

•    Reconcile shop-level stock counts and support dispatch/reconciliation processes with Operations.

•    Report shrinkage, damages, or discrepancies promptly.

7. Reporting & Performance Analytics

•    Provide weekly sales, footfall, customer experience needs, and conversion reports to the CEO.

•    Track individual associate performance against targets and service standards.

•    Surface customer feedback trends and product-level sales insights.

8. Training & Development

•    Build and maintain a retail training program covering product knowledge, skin consultation, and NAYA's brand story.

•    Onboard new hires using NAYA's associate onboarding materials as a base.

•    Identify high performers for growth into future team lead roles as NAYA scales.

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