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Sales Development Representative (SDR)

Jobberman Third Party


Recruitment GHS Confidential
Easy Apply
1 month ago

Job Summary

We seek a dynamic and results-driven Sales Development Representative (SDR) to join our growing and evolving sales team. The SDR will be pivotal in generating new business opportunities by identifying and qualifying potential clients. As an SDR, you will be the prospects' initial point of contact, effectively articulating our HR consulting services and building a strong sales pipeline.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements


Prospecting and Lead Generation:

  • Research and identify potential clients through various channels, including online research, social media, and industry events.
  • Conduct outbound lead generation activities such as cold calling, email outreach, and personalized messaging to nurture prospects.

Qualification and Needs Analysis:

  • Engage with prospects to understand their HR challenges, needs, and objectives.
  • Qualify leads based on predefined criteria and prioritize opportunities for the sales team.

Appointment Setting: 

  • Schedule meetings and demos with qualified leads for our sales executives.

Sales Collateral and Presentation:

  • Effectively communicate our HR consulting services and value proposition to prospects.
  • Share relevant sales materials and presentations to pique interest and generate curiosity.
  • Develop a deep understanding of our recruitment & HR consulting services and effectively communicate their value to prospects.

Pipeline and Database Management:

  • Maintain accurate and up-to-date records of all prospect interactions in the CRM (Zoho) system.
  • Collaborate with the sales team and managers to transition qualified leads and facilitate seamless handoffs.

Sales Metrics: 

  • Track and report on key performance indicators (KPIs) to assess and improve outreach effectiveness.

Market Intelligence & Analysis:

  • Stay informed about industry trends, competitive offerings, and HR best practices to engage in informed discussions with prospects.


  • A bachelor's degree in business, marketing, or a related field is preferred.
  • Proven experience in a sales or business development role, preferably in B2B sales.
  • Excellent communication skills, both written and verbal.
  • Strong interpersonal skills and the ability to build rapport quickly.
  • Self-motivated, entrepreneurial, and goal-oriented, with a passion for exceeding targets.
  • Familiarity with CRM software (e.g. Zoho) is a plus.
  • Knowledge of the HR consulting industry or HR-related services is advantageous.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive

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