Sales And Marketing Executive

Location: Accra, Greater Accra (On-site)

Employment Type: Full-Time

About the Role

BTM Ghana is looking for a dynamic Sales and Marketing Executive who thrives at the intersection of travel operations and business growth. 

This is not a behind-the-scenes administrative role; we are looking for a proactive professional who can take marketing-generated leads and convert them into confirmed bookings while actively seeking new business opportunities.

The ideal candidate will be as comfortable navigating a GDS terminal as they are pitching travel solutions to corporate executives.

Key Responsibilities

1. Revenue Generation & Sales

 Lead Conversion: Take full ownership of inquiries coming through digital channels, ensuring rapid response times and high conversion rates.

 B2B Business Development: Identify and approach corporate organizations to pitch BTM’s travel management services and secure new partnerships.

 Consultative Selling: Design tailored travel itineraries, luxury tours, and specialized packages that meet the unique needs of both retail and corporate clients.

2. Marketing & Brand Advocacy

 Campaign Alignment: Work closely with the marketing team to ensure sales efforts are synced with ongoing social media campaigns and promotions.

 Market Intelligence: Monitor industry trends and competitor offerings to provide feedback for the development of competitive travel products.

 Client Retention: Execute follow-up strategies to turn one-time travelers into repeat clients and brand advocates.

3. Technical Operations

 Reservations & Ticketing: Manage flight bookings, complex re-routings, and ticket issuances via Amadeus or Galileo.

 Quality Control: Ensure all bookings and documentation comply with airline policies and international travel regulations to maintain operational excellence.

Candidate Requirements

 Experience: Minimum of 3 years in the travel and tours industry, with a proven track record in both ticketing and active sales.

 Technical Proficiency: Expert-level knowledge of at least one major Global Distribution System (GDS)—Amadeus is highly preferred.

 Sales DNA: A results-oriented mindset with the ability to negotiate, handle objections, and close deals effectively.

 Communication: Exceptional command of English (both written and verbal) with a professional tone suitable for corporate B2B environments.

 Education: A Degree in Tourism, Marketing, Business Administration, or a related field. 

IATA certification is a plus.

What We Offer

A chance to work within a leading travel agency with a strong brand presence.

A performance-driven environment where initiative and results are recognized and rewarded

Opportunity for professional development within the marketing and travel sectors.

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