Publishing Marketing Manager

Responsibilities:

Strategy/Marketing and Sales Operations

• Develop a marketing strategy that ensures the attainment of the department’s sales goals and profitability
• Prepare and monitor action plans for implementing the department’s marketing strategy
• Develop marketing and operational tools
• Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Direct and coordinate the department’s sales and marketing functions

Business Development

• Generate new leads and business for the department
• Participate in the development of new project proposals
• Directly manage major and critical client accounts, and coordinate the management of all other accounts
• Initiate and coordinate development of action plans to penetrate new markets

Market Research

• Undertake research and report to management on service and solution improvements that will enhance sales and marketing activity performance
• Conduct competitive analysis to keep up with industry trends, identify marketing opportunities and the development of new services and products
• Analyze and evaluate the effectiveness of marketing strategies, costs and results

Client service

• Actively seek new clients
• Manage existing client relationships by regular visits
• Develop and review customer call plans for the marketing team
• Develop and manage new relationships
• Work with clients on content and format of works
• Maintain contact with all clients in the market area to ensure high levels of client Satisfaction.
• Promote positive relations with partners, vendors, and distributors.

Management (Team)

• Make recommendation for recruiting, hiring, developing and continuously training the marketing team
• Supervise the planning and development of the department’s marketing and communication materials
• Manage and monitor the performance of the team and ensure that standards are maintained and performance targets are achieved at all times

Reporting

• Provide timely research feedback to senior management on:
• Competitive strategy analysis
• Customer satisfaction
• Market and industry trends
• New clients acquisition – Pipeline Reporting, Conversion Rates

Key Performance Indicators

• Meet revenue targets (sales)
• Timely and full execution of marketing initiatives and plans.
• Timely submission of marketing reports.
• New Client Acquisition – Pipeline Reporting/Conversion Rate
• New products and services. (Shows innovation and suggests new products for adoption)
• Customer Satisfaction
• Ability to take initiative
• Ability to lead the Marketing Team

Requirements:

• And a professional qualification in marketing or a related field is required.
• Good understanding of the publishing industry dynamics and requirements
• Good interpersonal skills, relationship building with strong customer orientation
• Good negotiation skills
• Proven leadership and ability to drive a marketing team
• Good report writing skills
• Very strong communication skills and Excellent grammar
• Strong presentation skills
• Very good networking skills
• Must possess a high sense of professionalism
• A minimum of a Bachelor’s Degree in Sales, Marketing , Business Administration or in a related field
• 5 years post qualification relevant experience gained from working in a sales and marketing environment

Kindly Note: Interested candidates should send their CV and Application Letter with the subject, “Marketing Manager (Publishing)” to sandras@buckpress.com no later than close of day 30th June, 2024.

Salary Range: Negotiable

Location: Ofankor

Employment Type: Full Time