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Job Summary

Buck Press Ltd in Ofankor is looking for a Marketing Manager (Publishing) to join our Publishing team. Ideal candidate must be able to direct and coordinate the department’s sales and marketing as well as develop marketing and operational tools.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:

Strategy/Marketing and Sales Operations

  • Develop a marketing strategy that ensures the attainment of the department’s sales goals and profitability
  • Prepare and monitor action plans for implementing the department’s marketing strategy
  • Develop marketing and operational tools
  • Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets
  • Direct and coordinate the department’s sales and marketing functions


Business Development

  • Generate new leads and business for the department
  • Participate in the development of new project proposals
  • Directly manage major and critical client accounts, and coordinate the management of all other accounts
  • Initiate and coordinate development of action plans to penetrate new markets


Market Research

  • Undertake research and report to management on service and solution improvements that will enhance sales and marketing activity performance
  • Conduct competitive analysis to keep up with industry trends, identify marketing opportunities and the development of new services and products
  • Analyze and evaluate the effectiveness of marketing strategies, costs and results


Client service

  • Actively seek new clients
  • Manage existing client relationships by regular visits
  • Develop and review customer call plans for the marketing team
  • Develop and manage new relationships
  • Work with clients on content and format of works
  • Maintain contact with all clients in the market area to ensure high levels of client Satisfaction.
  • Promote positive relations with partners, vendors, and distributors.


Management (Team)

  • Make recommendation for recruiting, hiring, developing and continuously training the marketing team
  • Supervise the planning and development of the department’s marketing and communication materials
  • Manage and monitor the performance of the team and ensure that standards are maintained and performance targets are achieved at all times


Reporting

  • Provide timely research feedback to senior management on:
  • Competitive strategy analysis
  • Customer satisfaction
  • Market and industry trends
  • New clients acquisition – Pipeline Reporting, Conversion Rates


Key Performance Indicators

  • Meet revenue targets (sales)
  • Timely and full execution of marketing initiatives and plans.
  • Timely submission of marketing reports.
  • New Client Acquisition – Pipeline Reporting/Conversion Rate
  • New products and services. (Shows innovation and suggests new products for adoption)
  • Customer Satisfaction
  • Ability to take initiative
  • Ability to lead the Marketing Team


Requirements:

  • And a professional qualification in marketing or a related field is required.
  • Good understanding of the publishing industry dynamics and requirements
  • Good interpersonal skills, relationship building with strong customer orientation
  • Good negotiation skills
  • Proven leadership and ability to drive a marketing team
  • Good report writing skills
  • Very strong communication skills and Excellent grammar
  • Strong presentation skills
  • Very good networking skills
  • Must possess a high sense of professionalism
  • A minimum of a Bachelor’s Degree in Sales, Marketing , Business Administration or in a related field
  • 5 years post qualification relevant experience gained from working in a sales and marketing environment





Kindly Note: Interested candidates should send their CV and Application Letter with the subject, “Marketing Manager (Publishing)” to sandras@buckpress.com no later than close of day 30th June, 2024.

Salary Range: Negotiable

Location: Ofankor

Employment Type: Full Time

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