Marketing Specialist

. Key Responsibilities

A. Official Social Media Management

• Manage the daily operation and content publishing of the company’s official social media platforms.
• Organize, edit, and publish social media content according to the marketing plan.
• Respond to comments, private messages, and user inquiries in a timely and professional manner.
• Maintain social media topics and user interactions to improve engagement and account activity.
• Assist with the execution of offline marketing activities, including preparation, on-site support, and follow-up.
• Collect, organize, and report social media and marketing activity data.
• Organize and manage images, short videos, copywriting, and other marketing materials to ensure timely and high-quality content delivery.

B. Consumer & Market Management

• Collect and organize consumer pain points, needs, opinions, and feedback from social media platforms.
• Monitor competitor activities and market trends, including competitor campaigns, product promotions, and consumer feedback.
• Collect and monitor issues from the terminal/retail market, including product, channel, service, and consumer experience issues.
• Categorize and summarize consumer and market issues and report them to relevant departments for follow-up and resolution.
• Collect product reviews and consumer opinions to support product marketing and market strategy optimization.
• Maintain regular communication with consumers and user communities and ensure timely responses to inquiries.
• Support the collection and analysis of consumer feedback to improve product reputation and customer satisfaction.

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