Marketing Officer

Our client, a Ghanaian based oil and gas company specialized in import and export services is seeking a detail-oriented and organized Marketing officer to support their Team.

Job Title: Marketing Officer

Location: Airport City-Ghana

Job Summary:

The successful candidate will play a crucial role in promoting and selling petroleum products or energy services, improve business relationships and analyzes market trends to drive commercial growth.

Duties & Key Responsibilities:

· Develop and implement marketing strategies and campaigns to increase brand awareness and sales.

· Conduct market research to identify customer needs, industry trends, and competitor activities.

· Create and manage marketing content for websites, social media, brochures, newsletters, and advertisements.

· Coordinate promotional events, exhibitions, product launches, and corporate branding activities.

· Manage the organization's social media presence and digital marketing initiatives.

· Build and maintain relationships with customers, clients, media partners, and other stakeholders.

· Monitor and evaluate the effectiveness of marketing campaigns and prepare performance reports.

· Assist in developing and managing marketing budgets to ensure cost-effective use of resources.

· Work closely with sales and other departments to support business development efforts.

· Ensure all marketing materials and communications are consistent with the company's brand identity.

· Identify new market opportunities and recommend strategies for customer acquisition and retention.

· Track customer feedback and market responses to improve products, services, and marketing efforts.

Experience & Qualification:

· 5+ years of experience in Energy (Oil & Gas) with proven success in management and team leadership

· Existing client-based portfolio in the oil industry

· Industry knowledge, including working knowledge of Supply and Trading function

· Develop strategy to Increase cash sales and reduce credit sales

· Excellent Negotiation Skills

· Business Development & Marketing Strategy Execution

· Creativity & Innovation

· Maintain the customers database system.

Key Behavioral Traits Required:

· Growth in brand awareness

· Lead generation and customer acquisition

· Social media engagement and website traffic

· Customer satisfaction and retention rates

· Achievement of marketing and sales targets

<