Marketing Officer

What you become a part of:

The Marketing Executive is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in a profitable manner.

Key deliverables:

• Develop & Execute Marketing Plan/strategy of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies ATL (OOH, Radio, Tro Tro branding, social media campaign, Media Buying) and BTL .
• Customer & market survey, polling demographics, design research-based strategy determining demand for products, analysing competitor activity. Forecasting potential brand scope, Analysing price and sales
• Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.
• Regular meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead marketing team members through campaigns
• Field work and cycle meet for assigned brands and territory. Measure and report success of campaign. Identify gaps and keep brand update. Analyse actual vs. planned positioning of the brand. Cross functional coordination with Sales, Logistics, Business Development, Medical, Sales & with suppliers of print inputs/campaigns
• New product identification with justification through primary and secondary research & portfolio management. Create brand identity through logo, packaging, communication

Essential qualifications, experience and skills:

• Bachelor’s degree in science or any related field.
• Brand Management/Product management/Medical Representative experience
• Pharmaceutical marketing and sales. Exposure to Rxn brands will be added advantage
• Analytical /Market research skills
• Basic A/W & Print knowledge
• IT skills – MS office

<