Marketing Communications Lead

We are seeking a strategic and execution-focused Marketing Communications Lead to drive digital communications across the Sub-Saharan Africa region for a global direct selling company. This role will be responsible for translating global marketing and communications strategies into impactful regional initiatives that strengthen brand visibility, protect brand reputation, and drive audience engagement across digital channels.

The successful candidate will play a key role in shaping the region's digital presence, overseeing content strategy, social media, SEO, and online reputation management while ensuring alignment with global brand standards and local market needs. This position requires a balance of strategic thinking and hands-on execution, along with the ability to manage agencies, stakeholders, and cross-functional teams effectively.

Key Responsibilities

Strategic Leadership & Stakeholder Management

• Develop and execute regional digital communications strategies aligned with global objectives and business priorities.
• Identify market opportunities and emerging trends to enhance brand visibility and engagement.
• Collaborate with global, regional, and cross-functional teams to ensure consistent messaging and effective campaign execution.
• Provide guidance and mentorship to team members while fostering strong stakeholder relationships.

SEO & Online Reputation Management

• Lead SEO strategy and implementation to improve search visibility and digital performance.
• Monitor online brand presence, sentiment, and reputational risks across digital platforms.
• Leverage analytics and SEO tools to identify opportunities, measure effectiveness, and optimise performance.
• Drive initiatives that strengthen positive brand perception and ensure accurate brand representation online.

Content, Social Media & Agency Management

• Oversee the development and execution of content strategies across websites, social media platforms, and other digital channels.
• Ensure content aligns with brand guidelines, business objectives, and local market relevance.
• Manage external agencies from briefing through delivery, ensuring quality, consistency, and performance standards are met.
• Maintain ownership of regional digital communications outputs and campaigns.

Reporting & Performance Optimisation

• Track, analyse, and report on digital marketing and communications performance across channels.
• Provide actionable insights and recommendations to improve engagement, reach, and overall effectiveness.
• Continuously refine strategies based on data, market trends, and stakeholder feedback.

Requirements

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• Minimum 7–10 years of experience in digital marketing, content marketing, communications, or related disciplines.
• At least 3–5 years of experience in a leadership, managerial, or regional role.
• Proven experience developing and executing digital content and communications strategies.
• Strong hands-on experience with CMS platforms, particularly WordPress.
• Advanced knowledge of SEO and a solid understanding of Generative Engine Optimisation (GEO), social media strategy, and digital analytics.
• Experience managing external agencies and working with cross-functional and international stakeholders.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent writing, editing, and content evaluation skills.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to balance strategic planning with hands-on execution.
• Excellent command of written and spoken English and French.

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