Manager, Senior, Marketing, Personal & Private Banking

Job Description

To implement winning Brand & Marketing (B&M) strategies within the Personal & Private Banking Segment, Ghana, that capitalise on market opportunities to acquire and retain clients & enhance segments' commercial value. To develop, monitor and control consistent messaging across all media channels to build long-term brand equity, deliver on the Country strategic objectives, drive brand awareness and promote Standard Bank products and services within Ghana.

Qualifications

Type of Qualification: First Degree
Field of Study: Marketing
Type of Qualification: First Degree
Field of Study: Information Technology
Type of Qualification: First Degree
Field of Study: Analytics

Professional: OMCP Digital Marketing Certification, HubSpot Inbound Marketing Certification, CIM, CIMG will be an added advantage.
Experience Required
Integrated Marketing - Digital Marketing
Brand & Marketing
7-10 years
Advanced In-depth knowledge of marketing technology. The need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system
5-7 years
The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.

Additional Information

Behavioural Competencies:

Technical Competencies:

Careers

Are you passionate about Africa's potential? Are you driven to win? At Standard Bank Group, a team of over 50 000 dedicated individuals share one common purpose: Africa is our home, we drive her growth. We believe our people are our greatest asset, and we strive to create a thriving environment where you can bring your whole self to work, pursue your dreams, and see your ideas shape a brighter future for Africa. Join us, if you're ready to turn your passion into impact and make a real difference as part of a dynamic team.