Job Description – Regional Sales Manager, Bono / Bono East / Ahafo

Role at a glance

Job title: Regional Sales Manager – Bono, Bono East & Ahafo

Company: Dizengoff Ghana Ltd – Agric Division

Base: Techiman (Bono East), with regular travel across all three regions

Territory: Bono (Sunyani, Berekum, Dormaa, Wenchi), Bono East (Techiman, Kintampo, Nkoranza, Atebubu), Ahafo (Goaso, Bechem, Kukuom, Hwidiem)

Reports to: General Manager, Agric Division (Accra)

Direct reports: Field promoters in the territory

Product categories: Crop protection, water-soluble fertilizers, vegetable hybrid seeds, greenhouse and irrigation solutions

Employment type: Full-time

Role purpose

The Regional Sales Manager owns revenue, margin and collections for the Agric Division across Bono, Bono East and Ahafo. The role builds a profitable distributor and agro-dealer network, grows sales of premium inputs, and leads a field team that turns farmer demand into paid orders.

The territory covers Ghana's transitional and cocoa belts: cocoa in Ahafo and western Bono; maize, yam, cashew, soybean and vegetables around Techiman, Wenchi, Kintampo and Atebubu. Techiman market is a key regional trading hub, and the role is expected to use it to reach dealers and farmers well beyond the three regions.

Key responsibilities

Sales and business growth

•  Deliver the regional sales budget by category (crop protection, fertilizer, seeds, greenhouse/irrigation), by month and by customer.
•  Build and execute an annual regional sales plan aligned to the cropping calendar (major and minor seasons, cocoa pod-fill window, dry-season vegetables).
• Grow penetration of premium products, especially Haifa water-soluble fertilizers and new crop protection and seed launches.
•  Identify and pursue institutional opportunities: commercial farms, out-grower schemes, cocoa and cashew buyers, NGOs, district assemblies and government programmes.
•  Track competitor products, prices and promotions, and report actionable market intelligence monthly.

Distribution and channel management

•  Appoint, develop and review distributors and agro-dealers so that every major district has active coverage.
•  Agree annual targets, stock plans and joint business plans with key distributors.
•  Manage stock levels and product rotation at dealer level to prevent stock-outs and expiries.
• Run dealer engagement: trade meetings, shop branding, point-of-sale material and incentive schemes.

Credit and collections

•  Enforce the company credit policy; recommend credit limits only with supporting customer history.
•  Own collections for the territory and keep receivables within agreed terms.
•  Escalate overdue accounts early and agree written repayment plans.

Farmer engagement and technical marketing

• Plan and run demonstration plots, field days and farmer trainings with the agronomy team.
•  Support Centre of Excellence and demo activities in the Techiman–Ejura corridor.
•  Collect field results and farmer testimonials to support product claims and new registrations.
• Promote turnkey solutions such as greenhouse kits and irrigation systems to progressive and commercial farmers.

Team leadership

•  Recruit, coach and manage field sales officers; set clear individual targets and visit plans.
•  Hold weekly sales reviews and monthly one-to-ones; ride along in the field regularly.
• Enforce daily activity reporting and CRM discipline; act on under-performance promptly.

Reporting and administration

• Submit weekly sales, collections and stock reports and a monthly regional performance review.
• Contribute regional inputs to the annual budget and quarterly forecasts.
• Manage regional expenses, vehicles and promotional budgets within approved limits.
• Ensure compliance with EPA, Ghana Standards Authority and company rules on storage, labelling and safe use of agrochemicals.

Qualifications and experience

Required

•  Bachelor's degree in Agriculture, Crop Science, Agribusiness, Agricultural Economics or a related field.
•  At least 5 years in agri-input sales (agrochemicals, fertilizer or seeds), with at least 2 years managing a team or a territory.
•  Proven record of meeting sales and collection targets through distributors and agro-dealers.
•  Strong working knowledge of Bono, Bono East and Ahafo: key crops, dealers, markets and farmer groups.
•  Fluency in English and Twi; Bono/Brong dialect or a northern language is an advantage.
•  Valid driving license and willingness to travel extensively, including overnight trips.
•  Proficiency in Excel and phone-based reporting tools.

Preferred

• Master's degree or MBA in Agribusiness or Marketing.
• Experience selling premium or specialty inputs (water-soluble fertilizers, hybrid seeds, bio stimulants, irrigation).
• Existing relationships with large distributors, commercial farms or cocoa/cashew value-chain players in the territory.
• Knowledge of EPA pesticide regulations and safe-use standards.

Competencies

• Commercial drive: owns the number and plans backwards from the target.
• Credit discipline: sells to customers who pay, and follows up until they do.
• Team leadership: sets clear expectations, coaches in the field, holds people accountable.
• Agronomic credibility: can explain product benefits and cost-benefit to farmers and dealers.
• Integrity and reliability with company stock, cash and customer commitments.
•  Data-driven: uses sales and stock data to make decisions and report honestly

Application Deadline: 15th November 2026

Submit resume and application letter to: Maureen.Mark@dwagh and Catherine.Ohene@dwagh.com

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