Director, Partner Innovations

Responsibilities40% Business Development Strategy 

• • Develop a strategic roadmap for partner ecosystem development that ladders to company vision, revenue goals, and product development 
  • Identify & adapt priorities based on market shifts that are rooted in deep understanding of client needs, ad tech, creator economy, and social media ecosystem
  • Generate buy-able custom business development opportunities for Enterprise clients & prospects (i.e. Joint Business Partnership models, new product innovations)
  • Consult & advise Captiv8’s senior leadership team on corporate development opportunities with our roster of partners & identify new ecosystem opportunities

Develop & oversee commercial partnerships that provide Captiv8 teams with unique ‘first to market’ innovations, alpha/beta opportunities, & other press-worthy partnership news Drive revenue growth & new opportunities across our network of Partners (i.e. Social platforms, measurement, data) through activities such as:  Deepen relationships within partner organizations by introducing Captiv8 to various business units Co-marketing opportunities (i.e. industry events, client events)  Manage successful engagements with industry analysts (i.e. Forrester, Gartner, MediaLink) & positively influence external thought leaders’ perception of Captiv8 Develop new contacts and relationships as a business-liaison for Captiv8’s product team with potential partners (i.e. new social platforms, commerce, multichannel mgmt) Fostering the individual and practice-level development of our Partner Innovations group  Ensuring successful adoption of partner innovations across the organization internally & with external awareness