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Director of Sales, Martech



IT & Telecoms GHS Confidential
1 month ago

Job Summary

Reporting to the CRO, the Director of Martech will manage and build a team of talented Account Executives, collaborating with cross-functional teams, to deliver a thoughtful, data-driven, sales strategy to expand StackAdapt’s market presence in the programmatic and martech advertising space.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

What you will be doing:

Strategic Leadership:

  • Develop and execute a comprehensive sales strategy for the martech sector and its integration with our programmatic offering.
  • Hire a new team of sales executives to activate against our new offering. Motivate, and mentor this high-performing sales team to achieve and exceed revenue targets.
  • Collaborate with cross-functional teams to ensure seamless integration of martech solutions.
  • Define commercial pricing strategy and GTM tactics across the globe. 
  • Partner closely with product teams to define a solution that differentiates our offering from others in market. 

Market Expansion:

  • Identify and pursue new business opportunities within the martech space.
  • Build and maintain strong relationships with key clients and partners in the industry.
  • Identify market trends, competitor activities, and emerging technologies to inform strategic decisions.

Sales Execution:

  • Drive the full sales cycle, from prospecting to deal closure, ensuring customer satisfaction throughout.
  • Work closely with clients to understand their martech needs and tailor solutions accordingly.
  • Develop a rigorous rhythm of business to track progress against key goals and KPIs and ensure a robust pipeline is developed. 
  • Collaborate with marketing to define our market narrative, push though leadership and PR pieces, and actively target prospective customers across our marketing channels. 

Reporting and Analysis:

  • Provide regular and insightful sales performance reports to senior management.
  • Utilize data-driven insights to optimize sales strategies and enhance team performance.

What you’ll bring to the table:
Proven track record of success in Martech sales, with a minimum of 5-10 years of experience.Have a minimum of 3-5 years of team management experience, ideally in a sales management role.Demonstrate an entrepreneurial mindset and feel energized by the prospect of shaping the future of StackAdapt's Martech strategy.Strong leadership skills with a demonstrated ability to build and lead high-performing teams.In-depth understanding of the Martech ecosystem, including email, SMS, cross channel messaging, CDP data activation, reporting and analytics, and industry trends.Experience with executing martech branding/awareness strategies.Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.Strategic thinker with a results-oriented mindset and a passion for driving business growth

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