Digital Marketing Specialist

NOTE: We're always looking for exceptional talent. We hire executive roles for our clients across multiple industries. Visit www.peopleandpartnersgroup.com/jobs or apply directly to careers@peopleandpartnersgroup.com. Want to join People and Partners Group? We'd love to hear from you.

About People and Partners Group

People & Partners Group (PPG) is a leading Pan-African executive search and strategic human capital partner, headquartered in Accra, Ghana. We excel in placing C-suite and senior leaders across Africa and beyond, with a 98% retention rate, 15-day completion timeline, access to 100K+ top talents, and 1-year+ free replacement guarantee.Our services include Executive Recruitment, Employer of Record (EOR) and HR Outsourcing, helping international organizations hire, pay, and manage talent compliantly across African markets without setting up local entities, alongside Payroll Management, Compensation Structuring, Performance Management, HR Audit, Salary Surveys, and Corporate Training.We serve multinationals and high-growth businesses, including Fortune 500 companies, across FMCG, Construction, Heavy Industry, Real Estate, Technology, Agriculture, Healthcare, and Manufacturing, expanding into key African markets, the UK, USA, and Middle East.Compliant with global best practices, we co-design agile frameworks to drive your success.

Build Outstanding Teams with PPG. Join Africa's growth story.

About Our Client

A prominent private property development and luxury real estate company based in Accra, Ghana. The company specialises in the acquisition, design, construction, and management of high-end residential apartments, townhouses, and commercial spaces. 

Job Description

Role Overview

This role is for a highly motivated and creative individual who will own the entire online presence of the company. You will build and run digital marketing campaigns that grow brand awareness and generate quality leads for our luxury residential offering. This is a hands-on, end-to-end role: you will manage SEO, PPC, email marketing, social media, content and website management, and you will be trusted to run the whole show independently. You should have a genuine eye for luxury: a person who instinctively knows what looks and feels right for a premium brand online, from tone of voice to colour palette to typography.

Key Responsibilities

• Develop and implement digital marketing strategies, in collaboration with management, that drive website traffic, build brand awareness and generate quality leads and sales.
• Own the brand's online identity, ensuring everything published online reflects a premium, luxury positioning.
• Plan and manage SEO to improve search rankings and organic traffic across all online platforms.
• Manage and optimise pay-per-click (PPC) advertising campaigns within agreed budgets, including keyword research, ad copywriting and bid management.
• Create and manage email marketing campaigns, including list segmentation, content development and performance tracking, and help evaluate and transition to new email platforms.
• Develop and manage all current and upcoming social media campaigns, including content planning, community engagement and performance tracking.
• Manage the company website, including content, user experience and conversion optimisation, using website data and user behaviour analysis.
• Generate an agreed number of qualified leads each month and work towards agreed lead-to-sales conversion targets.
• Work in close, ongoing communication with the sales team, who handle closing, to review lead quality: who is enquiring, where they come from and what they are asking, and use these insights to refine campaigns.
• Manage the CRM (Zoho) and coordinate with the sales team on lead tracking and follow-up.
• Manage property listing platforms and affiliate websites across all properties.
• Conceive creative content ideas and creative direction (blog posts, videos, infographics, social-first photography and videography) and brief the in-house creative team and external vendors to bring them to life.
• Conduct market research to identify trends, new audiences and opportunities for growth, including potential corporate and business investor audiences in addition to individual investors.
• Monitor and report on key digital marketing metrics, including website traffic, conversion rates, email open and click-through rates, and social media engagement.
• Stay up to date with the latest digital marketing trends, tools and best practices.
• Any other duties as may be specified by management.

Requirements

• Bachelor's degree in marketing, business or a related field.
• 3+ years of experience in digital marketing, with a proven track record of developing and executing successful campaigns.
• Strong, proven skills across all core areas: SEO, PPC, email marketing, social media, content marketing and website management.
• Strong analytical skills and experience with website analysis tools (e.g. Google Analytics, Adobe Analytics).
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• A strong creative and aesthetic eye, with experience marketing luxury or premium brands.
• Ability to work independently with minimal supervision, manage multiple projects simultaneously and meet tight deadlines.
• Experience with marketing automation software and CRM tools is a plus.
• Familiarity with ERP systems is an added advantage

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