Digital Marketing Manager For Fmcg Client

We are looking for a dynamic and execution-oriented Digital Marketing Manager to strengthen the digital marketing capabilities of the organisation.

The role will be responsible for planning, developing and executing digital-first marketing campaigns across the company's consumer brands. The ideal candidate will bring hands-on experience in digital marketing, content development, media planning, campaign execution and performance optimisation.

This is an exciting opportunity for a digital marketing professional, particularly someone from a reputed digital or creative agency, looking to transition into a client-side FMCG environment and take ownership of digital brand-building initiatives.

Key Responsibilities:

1. Digital Marketing Strategy & Execution

• Develop and execute digital marketing strategies aligned with overall brand and business objectives.
• Plan and implement digital-first campaigns across relevant consumer brands.
• Identify opportunities to strengthen brand visibility, consumer engagement and digital presence.
• Integrate digital initiatives with broader marketing and brand campaigns.

2. Campaign Management

• Independently manage end-to-end digital campaign execution, from planning and briefing to implementation and performance evaluation.
• Work closely with creative and media agencies to develop impactful digital campaigns.
• Coordinate campaign content, creatives, media plans and execution timelines.
• Ensure consistency in brand communication across digital platforms.

3. Content & Creative Development

• Develop digital content strategies relevant to different consumer segments.
• Work with creative teams to develop engaging content, digital assets and campaign communication.
• Ensure creative output is aligned with brand positioning and campaign objectives.
• Identify emerging digital trends, formats and consumer engagement opportunities.

4. Digital Media & Performance Optimisation

• Monitor digital campaign performance and evaluate effectiveness against defined objectives.
• Analyse relevant performance metrics, audience engagement and campaign outcomes.
• Recommend improvements to optimise campaign effectiveness and media investments.
• Use data-driven insights to improve future digital marketing initiatives.

5. Agency & Stakeholder Management

• Coordinate with external digital, creative and media agencies.
• Work closely with the brand marketing team to ensure seamless integration of digital activities into brand plans.
• Drive consistency, discipline and best practices in digital marketing execution.
• Support the development of stronger digital marketing capabilities within the organisation.

Desired Candidate Profile:

• Experience in digital marketing, preferably within a reputed digital marketing or creative agency.
• Hands-on experience in executing digital-first campaigns.
• Strong understanding of digital content, creative development, social media and digital media execution.
• Exposure to campaign planning, performance tracking, optimisation and analytics.
• Ability to translate brand objectives into effective digital campaigns.
• Strong coordination and stakeholder-management skills.
• Analytical mindset with the ability to evaluate campaign effectiveness and recommend improvements.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Industry Background:

• Digital Marketing / Creative Agencies.
• FMCG / Consumer Goods.
• Advertising and Marketing Communications.
• Media and Digital Marketing Organisations.

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