Digital Marketing Executive

Company Description Ownkey.com is Ghana’s leading real estate marketplace, focused on simplifying the search for homes, apartments, and land nationwide. Recognized as the "Prop-Tech Innovation Company of the Year," Ownkey blends transparency and technology to transform the property sector. The platform offers a secure, verified ecosystem that reduces uncertainty and supports safe, accessible, and dignified living for people across Ghana. With a versatile portfolio that ranges from city apartments to vacation stays and unique properties, Ownkey connects users to high-quality listings. Applicants can engage with a forward-thinking company shaping the future of property through its website and mobile app.

Role Description The Digital Marketing Executive role is a contract position based in Accra, Ghana, with a hybrid work arrangement that combines on-site collaboration and some work from home. This role involves planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to increase brand visibility and drive qualified leads. Responsibilities include managing social media content calendars, creating and updating web content for Ownkey’s platforms, and monitoring campaign performance using web analytics tools. The Digital Marketing Executive will collaborate with cross-functional teams to ensure consistent messaging, maintain the quality of online listings, and support marketing initiatives for product launches and promotional activities. The role also includes market research, audience segmentation, and reporting on key performance metrics to inform data-driven decisions.

Qualifications

• Strong foundation in Marketing, with experience planning and executing digital campaigns.
• Excellent Communication skills, including clear written and verbal communication suited to diverse audiences.
• Proficiency in Social Media Marketing, including content creation, community management, and platform optimization.
• Skill in Web Content Writing, with the ability to produce accurate, engaging, and user-focused property and brand content.
• Experience using Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and optimize campaigns.
• Ability to work effectively in a hybrid environment, manage multiple projects, and meet deadlines with minimal supervision.
• Familiarity with the real estate or property marketplace sector in Ghana is an advantage.
• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or a related field.
• Comfort with digital tools, basic design or content creation platforms (e.g., Canva, basic video editing) is a plus.

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