Crm & Growth Operations Manager

The CRM & Growth Operations Manager is responsible for designing, managing, and
maintaining the systems, data, and reporting infrastructure that track leads, pipeline,
conversion, revenue, and operational performance across the organization.
This role exists to ensure that all commercial and operational activities are:
• Visible
• Measurable
• Traceable
• Analyzable
• Actionable
The role is accountable for:
• Maintaining a reliable CRM system
• Ensuring accurate pipeline and revenue tracking
• Providing performance dashboards and reports
• Identifying ineHiciencies, bottlenecks, and revenue leakage
• Supporting data-driven decision-making across all teams
This is not an IT support role. It is a business-critical performance and intelligence
role.
3. FUNCTIONAL SCOPE & REVENUE LINKAGE
a. Core Functional Scope
The CRM & Growth Operations Manager is responsible for:
• Designing and maintaining CRM systems
• Tracking leads, opportunities, deals, and revenue
• Building dashboards and reporting tools
• Managing data integrity and accuracy
• Supporting sales, marketing, and operations with performance insights
b. Revenue Linkage
This role contributes to revenue by:
• Ensuring all leads and opportunities are tracked and followed up
• Providing visibility into pipeline and conversion performance
• Identifying where revenue is lost or delayed
• Supporting optimization of sales and campaign performance
• Enabling informed decision-making based on real data
The CRM & Growth Operations Manager is directly accountable for:
• Accuracy of pipeline and revenue data
• Visibility of performance across all stages
• Identification of ineHiciencies aHecting revenue
• Identifying trends, gaps, and opportunities in the revenue system
The role ensures that all business activity is captured in structured systems, not
scattered across informal channels.
Requirements
3–6 years of experience in CRM, operations, or data roles
• Experience working with CRM systems
• Experience in reporting and analytics
12. REQUIRED SKILLS & COMPETENCIES
• Strong analytical thinking
• Attention to detail
• System design understanding
• Data management skills
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