Content Creation and Digital Marketing Officer

Key Responsibilities

• Develop and maintain a content calendar aligned with the company's marketing and business objectives.
• Create engaging content promoting flight bookings, tour packages, travel destinations, hotel reservations and other company services.
• Design and publish social media posts, promotional graphics, flyers, short-form videos, reels and other digital marketing materials.
• Manage the company's social media platforms and maintain a consistent brand identity across digital channels.
• Plan and execute digital marketing campaigns to increase brand awareness, audience engagement, customer enquiries and sales.
• Monitor social media comments, messages and enquiries, ensuring timely responses or referral to the appropriate team.
• Collaborate with the Sales and Reservations teams to develop promotional content and follow up on digitally generated leads.
• Support website content updates and search engine optimization activities where required.
• Track digital marketing performance, including reach, engagement, follower growth, website traffic, enquiries and lead conversion.
• Prepare periodic content and digital marketing performance reports, highlighting achievements, challenges and opportunities.

Qualifications and Experience

• A bachelors degree, HND or relevant qualification in Digital Marketing, Marketing
• Communications, Journalism, Media Studies or a related field.
• At least 3–5 years of relevant experience in content creation, social media management or digital marketing.
• Practical experience managing social media platforms such as Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Familiarity with content creation and design tools such as Canva, Cap Cut, Adobe Creative Suite or equivalent applications.
• Knowledge of digital advertising, social media analytics, content strategy and search engine optimization.
• Basic understanding of lead generation, digital sales funnels and campaign performance measurement.
• Experience in travel, tourism, hospitality or lifestyle marketing will be an advantage.

Key Competencies

• Creativity and storytelling
• Digital marketing strategy and execution
• Social media management
• Visual content development
• Audience engagement and lead generation
• Attention to detail and brand consistency
• Time management and ability to meet deadlines

Location: Accra

Salary: Attractive