B2b Sales Executive

Company Description Farming In Africa (FIA) is dedicated to revolutionizing agribusiness across the continent through technology, innovative agro‑processing solutions, and capacity‑building programs for farmers and agricultural stakeholders. Guided by the mantra “Farming into the future,” FIA maintains a strong online presence that encourages and inspires young people to pursue careers in agriculture. The organization operates demonstration farms that provide quality genetic breeds, livestock nutrition and health solutions, training in livestock management, and efficient infrastructure. FIA’s mission is to change the narrative around farming in Africa by equipping farmers with the tools, education, and support needed to achieve success and strong returns on investment. Its vision is to transform Africa through modern, innovative agricultural practices and solutions.
Role Description The B2B Sales Executive is a full-time, on-site role based in Achimota. This role is responsible for identifying and engaging new business customers, building long-term relationships with agribusinesses and institutional partners, and promoting FIA’s technology, agroprocessing solutions, and training programs. The B2B Sales Executive will conduct market research, generate leads, prepare and deliver sales presentations, negotiate contracts, and manage the sales pipeline to meet revenue targets. The role involves regular visits to clients and demonstration farms, close collaboration with technical and operations teams, and timely reporting on sales performance and customer feedback. The B2B Sales Executive will also support marketing initiatives, represent FIA at industry events, and contribute to the continuous improvement of products and services based on market needs.
Qualifications

• Strong B2B sales, account management, and business development skills, with the ability to prospect, qualify leads, and close deals.
• Proficiency in relationship management, client communication, and negotiation, with a customer-focused and consultative approach.
• Understanding of agribusiness, livestock production, or agricultural value chains; prior experience in the agriculture or related sectors is highly beneficial.
• Ability to conduct market analysis, prepare sales reports, and use CRM or sales tools to manage pipelines and track performance.
• Excellent verbal and written communication skills, presentation skills, and comfort speaking with diverse stakeholders at different organizational levels.
• Strong organizational and time-management abilities, with capacity to work independently, meet targets, and handle multiple accounts simultaneously.
• Bachelor’s degree in Business, Marketing, Agriculture, or a related field, or equivalent practical experience in B2B sales.
• Willingness to work on-site in Achimota and travel to client locations and demonstration farms as needed.
• Digital literacy, including use of email, productivity tools, and social media or online platforms to support sales and outreach.

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