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Job Summary

Responsible for the Overall Business health of the Consumer Mobile and Fixed businesses and the Mobile Financial Services in the zone

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Essence of Role – Key Accountabilities:

  • To implement and advise on zonal sales and distribution strategy for all channels to drive growth in market share.
  • To develop and advise on zonal mobile and fixed channel distribution across the country and grow electronic airtime contribution.
  • To grow acquisition and revenue market share across all channels in the zone.
  • Implement and advise on Telecel’s Mobile Financial services strategy for acquiring new customers and growing the portfolio through unmatched customer experience in the zone
  • To drive acquisition for Fixed Products and serve as the link between the major stakeholders in the zone
  • Responsible for the Overall Business health of the Consumer Mobile and Fixed businesses and the Mobile Financial Services in the zone
  • Manage and develop team capability in the zone.



Requirements:

Key Accountabilities:

Sales and Distribution Strategy

  • Leadership of the Distribution and Acquisition teams to deliver value and growth in the zone
  • Leadership in delivering efficient distribution for all channels through improving distribution Return on Investment in the zone
  • Developing appropriate performance metrics and measures to monitor progress against targets, taking appropriate managerial action to ensure all sales targets for all channels are exceeded in the zone
  • Liaise with the Customer Experience team to implement Customer Experience strategy across channels (Sales, Retail shops, Associate Distributor shops etc) in the zone


Shape future direction of Telecel’s acquisition offers for Mobile Financial Services Business customers:

  • Use market and customer based insights to acquire customers in the zone
  • Identify market trends and opportunities to define future propositions and promotions that drive customer acquisition and growth in the zone
  • Responsible for the P&L [business case] of the acquisition offers for all areas of Mobile Money in the zone
  • Drive Mobile Money innovations to diversify Telecel Ghana revenue stream in the zone
  • Ownership and management of the relationship with new Mobile Financial
  • Services Business customers [acquisition plus first 3 months with Telecel]vin the zone
  • Ensure the business meets any external (regulatory) requirements in the zone
  • Deliver zonal Mobile Money targets


Shape future direction of the Fixed Business by driving acquisition for Fixed Products and serve as the link between major stakeholders:

  • Drive and plan the sales activities for the zone
  • Deliver zonal Fixed Business targets
  • Provides accurate and up to date information on a regular basis to keep the regional manager inform of market dynamics in the zone
  • Executes zonal improvement actions to processes and procedures in line with Region’s continuous improvement
  • Ensure and maintain revenue growth in relation to the various Fixed product lines in the zone


Customer Experience and CXX delivery:

  • Execute the experience strategy in the zone
  • Contribute inputs into overall regional customer experience strategy
  • Responsible for CXX delivery in the zone


PERSON SPECIFICATION:

  • Essential role related knowledge, technical skills, qualifications and experience


Educational Requirements:

  • Degree in Sales & Marketing or related fields.


Language Requirements:

  • English – Fluent
  • Local language - Conversational


Experience / Skill Requirements:

  • Degree holder (MA/MSC in Business related area or over 3 years’ experience in senior position)
  • Experience in the Mobile money services industry
  • Experience in the Fixed industry
  • Strong communication skills.
  • Proficiency in Microsoft Office particularly Excel
  • Strong analytical skills and problem solving skills
  • Must be able able to drive a manual vehicle with valid drivers licence


PERFORMANCE AND POTENTIAL INDICATORS TO BE DEMONSTRATED:

  • Result-oriented
  • Commercially-minded – comfortable with financial data
  • Strong execution skills
  • Strong commercial acumen
  • Good presentation skills
  • Ability to work with cross-functional teams





Employment Type: Full Time

Salary Range: Attractive.

Location: HQ, Accra

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