F
2 months ago
Job Summary
We are seeking a highly skilled VP of Marketing to lead our marketing efforts and help build the Fuel Network brand. The ideal candidate will be a marketing degen with a deep understanding of web3 technology, culture and a proven track record of delivering successful narratives and marketing campaigns.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 10 years
Job Description/Requirements
Key Responsibilities
- Build and maintain a strong and consistent brand for Fuel Network in line with Fuel’s market strategy and positioning
- Develop and enforce brand guidelines across all marketing channels
- Identify target audiences and develop tailored campaigns for key audiences
- Oversee the creation of high-quality content, including blog posts, whitepapers, videos, and other marketing collateral.
- Coordinate with internal teams and external partners to ensure content aligns with strategic goals
- Build a network of key influencers and proactively manage them to achieve strong presence and branding in the web3 space
- Work alongside the events team to optimize the impact of all online and IRL events
- Ensure that IRL & Online activities are aligned on brand and communication
- Represent Fuel at various online and offline events
Expectations
- Web3 degen with a passion for Marketing and Narrative building
- Team player with a deep understanding of the web3 space and related modalities
- Proven team management experience at a blockchain infrastructure company
- Great team player with a high EQ and low ego
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