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2 weeks ago

Job Summary

We are hiring User Acquisition Manager to become part of a dynamic team, united by our passion for innovation in the Health & Fitness market.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Responsibilities

  • Effectively managing and scaling campaigns in the Paid Social channels (Meta, TikTok, Twitter, Snapchat, etc), monitor performance, and make data-driven decisions to achieve KPIs such as CR, CAC, ROAS

  • Creating hypotheses for testing new setups of creatives and audiences

  • Working closely with the creative team: brainstorming new ideas for creatives, researching competitors' creative approaches, assigning creative tasks, testing new assets

  • Making regular reports on campaign performance


We expect that you have

  • 3+ years of experience in User Acquisition

  • Experience in working with the Health & Fitness industry, knowledge of the market and audience

  • Proven track record of successfully managing user acquisition campaigns and driving growth in web and app

  • Having experience in launching projects/sources from scratch, understanding how to grow marketing spend

  • Experience with budgets starting from 500k monthly

  • Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, Tableau, etc

  • Understanding how metrics are built to analyze the effectiveness of app/web purchasing: LTV, ROAS, cohorts

  • Understanding how SKAd Network attribution works

  • Strong analytical skills, proficiency with Excel/Google sheets

  • Fluent English level

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