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Social Media Marketing Specialist


Marketing & Communications

Healthcare GHS Confidential
4 days ago

Job Summary

The role will involve strategizing, creating, engaging, scheduling, listening, measuring, and experimenting. Our ideal candidate must have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements


  • Manage all our social media channels: Facebook, YouTube, Instagram, TikTok, Twitter, and LinkedIn
  • Experiment with channels like TikTok, Pinterest, etc. 
  • Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
  • Collaborate with our sales and marketing teams to develop social media campaigns
  • Run media campaigns with growth team members for brand awareness, lead generation, and optimizing conversion rates
  • Track successful metrics across all channels and tie them to goals of the company
  • Developing, executing, and optimizing online campaigns from conception to launch
  • Together with the Director of Product Marketing, develop relevant and dynamic digital marketing strategies
  • Liaise with various stakeholders on project expectations and direction, project coordination and management
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Digital media management: Reporting, post campaign analysis (PCA), ads creation, scheduling/posting, boosting and content/community management
  • Building out media buys for various ad platforms and overseeing the day-to-day execution 
  • Art direction: ensuring brand consistency, visual quality, and tone
  • Proofing: checking text for grammar, syntax, spelling, readability, and content
  • Video editing direction: editing video for output, including relevant video manipulation - creation of cutdown/s in partnership with the video editing team
  • Rendering: outputting rendered images, video, and animation for relevant campaign assets
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies

Qualifications & Experience:

  • 4+ years of experience in organic Social Media Marketing and Paid Media, including planning and managing content.
  • A solid understanding of various social media platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.)
  • Exceptional verbal, written, presentation, communication skills, eye for detail and design sensibilities with a thorough understanding of social media management and strategy
  • Advanced experience using various analytics software 
  • Strong ability to develop and use outcome from analysis to make effective tactical suggestions
  • Multi-tasking and time-management skills, with the ability to prioritize tasks
  • Self-starter with an ownership mentality. You plan your tasks for the week, month, and year in advance on your own, and don’t require hand-holding with your work
  • You’re data-driven and adept at measuring success metrics

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