Social Media Marketing Specialist

Responsibilities:

• Manage all our social media channels: Facebook, YouTube, Instagram, TikTok, Twitter, and LinkedIn
• Experiment with channels like TikTok, Pinterest, etc. 
• Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Collaborate with our sales and marketing teams to develop social media campaigns
• Run media campaigns with growth team members for brand awareness, lead generation, and optimizing conversion rates
• Track successful metrics across all channels and tie them to goals of the company
• Developing, executing, and optimizing online campaigns from conception to launch
• Together with the Director of Product Marketing, develop relevant and dynamic digital marketing strategies
• Liaise with various stakeholders on project expectations and direction, project coordination and management
• Defining, measuring, and evaluating relevant paid media KPIs
• Digital media management: Reporting, post campaign analysis (PCA), ads creation, scheduling/posting, boosting and content/community management
• Building out media buys for various ad platforms and overseeing the day-to-day execution 
• Art direction: ensuring brand consistency, visual quality, and tone
• Proofing: checking text for grammar, syntax, spelling, readability, and content
• Video editing direction: editing video for output, including relevant video manipulation - creation of cutdown/s in partnership with the video editing team
• Rendering: outputting rendered images, video, and animation for relevant campaign assets
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Qualifications & Experience:

• 4+ years of experience in organic Social Media Marketing and Paid Media, including planning and managing content.
• A solid understanding of various social media platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.)
• Exceptional verbal, written, presentation, communication skills, eye for detail and design sensibilities with a thorough understanding of social media management and strategy
• Advanced experience using various analytics software 
• Strong ability to develop and use outcome from analysis to make effective tactical suggestions
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Self-starter with an ownership mentality. You plan your tasks for the week, month, and year in advance on your own, and don’t require hand-holding with your work
• You’re data-driven and adept at measuring success metrics