Sme Regional Sales Manager – Ashanti, Bono & Ahafo

Summary

• The role is pivotal in driving the growth and operational effectiveness of Telecel’s SME and SOHO sales initiatives across assigned regions within the TBS market.
• The incumbent will lead, recruit, and manage high-performing teams across Mobile, Fixed Broadband (FBB), and Fixed Voice & Data channels, ensuring alignment with business objectives and risk mitigation strategies.
• Responsible for executing targeted sales activities across SMEs, SOHOs, gated communities, and commercial properties, the role demands strategic leadership, market insight, and operational coordination.
• The position also plays a key part in shaping commercial strategies, enhancing indirect channel performance, and contributing to product development and go-to-market execution.
• Regular reporting to the Regional Head ensures transparency and strategic direction, while continuous market analysis and innovation support long-term competitiveness and profitability in a dynamic telecoms landscape.
  

Responsibilities

• Recruit, manage, and mentor Mobile, FBB, and Fixed Voice & Data sales teams (including High Value Account Managers, Sales Contractors, and Freelancers) in the SME and SOHO segments within assigned regions.
• Plan and execute sales strategies targeting SMEs, SOHOs, gated communities, and commercial establishments to meet Telecel Business targets.
• Lead and drive team performance to achieve sales, revenue, and commercial KPIs across all product lines.
• Oversee day-to-day sales operations, ensuring alignment with business processes and operational excellence.
• Provide timely and actionable market, trade, and competitive insights to support strategic decision-making at the management level.
• Contribute to product development, proof-of-concept (POC) processes, and go-to-market deployment for new offerings.
• Report team performance and activities to the Regional Head on a weekly, monthly, and quarterly basis to ensure strategic clarity and progress tracking.
• Collaborate with key stakeholders (COPs, CBU, FCoE, etc.) to design and refine commercial strategies that maximize profitability across complex SME and SOHO customer segments.
• Develop and implement an indirect channel strategy and route-to-market plans to unlock value from existing corporate relationships.
• Lead customer visits and coordinate sales negotiations in alignment with business principles and service standards.
• Champion innovation by developing internal tools and processes that support the evolution of FBB and Fixed Voice services in response to changing SME customer needs.
• Apply competitor and industry insights to shape differentiated sales approaches that enhance market share, revenue, and profitability.
  

Requirements
Qualification Required & Experience

• Proven experience in telecoms or IT-related services, with a strong track record in sales leadership.
• First degree in Telecommunications, Business Management, or B. Com (Essential).
• Postgraduate business qualification (e.g., MBA or equivalent) preferred.
• 5+ years of relevant mid-management experience in a sales or commercial leadership role.
• Demonstrated success in customer-facing environments with a focus on high-value accounts.
• Proficiency in Microsoft Excel and PowerPoint (Essential).
• Strong people management and team leadership capabilities.
• Experience in selling dedicated internet, broadband, fixed lines, and mobile solutions.
• Track record in coordinating sales and marketing activations to drive customer engagement and revenue.
  

Location: Accra
How To Apply For The Job
To submit your application, click on the link below and complete all relevant fields on the online application form.
Closing Date: 30 June, 2026
<