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Senior Product Marketing Manager - Enterprise


Marketing & Communications

IT & Telecoms GHS Confidential
1 week ago

Job Summary

We are seeking a Senior Product Marketing Manager to support our top enterprise business objectives. Upwork’s Enterprise Suite provides a full-service, scalable talent solution to large companies seeking to engage with skilled knowledge workers and agencies to get work done. As a Senior Product Marketing Manager, you’ll be in a lead role with access to key leaders, work across the organization to develop and launch new products, and be an internal advocate for the Enterprise Suite product. We’re looking for a strategic marketer who thinks deeply about how to improve customer experiences, passion for bringing Upwork into organizations around the world, and enjoys working cross-functionally with partners to lead and execute complex projects in fast-paced environments. If you are excited to define and own product marketing strategy for key initiatives and products in a cross-functional, high-impact role, then we’d like to connect with you.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 8 years

Job Description/Requirements


  • Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch

  • Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers

  • Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times

  • Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers

  • Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging that drives understanding, consideration, and adoption of Enterprise Suite.

  • Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings

  • Can prioritize tasks from a business point of view and make data-driven decisions to grow customer engagement and revenue

  • Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)

  • Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise


Minimum Requirements

  • BA/BS degree

  • At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting

  • At least 3-5 years experience in B2B enterprise SaaS companies with a sales team

  • Proven storytelling skills to communicate with external and internal stakeholders

  • Experience working collaboratively and cross-functionally with an array of internal and external teams

  • Is a self-motivated team player with a keen eye for detail and a knack for process improvement

  • Maintains a positive, "can-do" attitude and embraces challenges and ambiguity with a solutions-oriented mindset

  • Ability to work independently and manage multiple projects simultaneously

  • Strong track record of delivering high-quality work

  • Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details

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