Senior Product Marketing Manager - Enterprise
Upwork
Marketing & Communications
Job Summary
We are seeking a Senior Product Marketing Manager to support our top enterprise business objectives. Upwork’s Enterprise Suite provides a full-service, scalable talent solution to large companies seeking to engage with skilled knowledge workers and agencies to get work done. As a Senior Product Marketing Manager, you’ll be in a lead role with access to key leaders, work across the organization to develop and launch new products, and be an internal advocate for the Enterprise Suite product. We’re looking for a strategic marketer who thinks deeply about how to improve customer experiences, passion for bringing Upwork into organizations around the world, and enjoys working cross-functionally with partners to lead and execute complex projects in fast-paced environments. If you are excited to define and own product marketing strategy for key initiatives and products in a cross-functional, high-impact role, then we’d like to connect with you.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 8 years
Job Description/Requirements
Responsibilities
Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch
Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers
Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers
Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging that drives understanding, consideration, and adoption of Enterprise Suite.
Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings
Can prioritize tasks from a business point of view and make data-driven decisions to grow customer engagement and revenue
Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)
Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise
Minimum Requirements
BA/BS degree
At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting
At least 3-5 years experience in B2B enterprise SaaS companies with a sales team
Proven storytelling skills to communicate with external and internal stakeholders
Experience working collaboratively and cross-functionally with an array of internal and external teams
Is a self-motivated team player with a keen eye for detail and a knack for process improvement
Maintains a positive, "can-do" attitude and embraces challenges and ambiguity with a solutions-oriented mindset
Ability to work independently and manage multiple projects simultaneously
Strong track record of delivering high-quality work
Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details
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